What's the Point?

In the latest episode of Mobas' after hours podcast, What's The Point? Creative Director Greg Bryant, Head of Brand and Insight Katie Vickery and Commercial Director Adam Tuckwell discuss the point of entering work for awards. In a far-reaching discussion, the team cover glamour and the prestige that comes with award wins, the cost vs the benefits and how entering awards can actually make you a better marketer. The episode was interrupted midway through with news that our Campaign for the Royal Society of Chemistry had won a European Digital Impact Award, which was rather fortuitous timing.

During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Director), Katie Vickery (Head of Brand Strategy) and Adam Tuckwell (Commercial Director) explore creativity hacks for remote working.  In an all-embracing discussion, the team discuss why some creative campaigns seem to hit the mark, how to road test creative and marketing ideas with remote colleagues and take a little sideways walk exploring the concept of creative rest and how insights from the world of psychology may help us unlock better performance whether your a marketer, business leader or creative in your role. 

In this episode of What's The Point, the after-hours podcast from Mobas, Adam, Katie and Greg discuss the latest advertising and marketing trends and draw conclusions around whether brands and companies can ever have too much competition? Does a healthy level of competition keep your marketing fresh, your messaging on point and you're creative dynamic enough. Is there are a danger in becoming too safe and stale in our marketing if we lack a little pressure from our competitors in the field. 

During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Brand Strategist) and Adam Tuckwell (Commercial Director) explore what is the point of creativity. The Mobas team discuss why brands need to refocus on the effectiveness of creativity from top to bottom of every organisation.

During the latest episode of Mobas’ after-hours podcast series, What’s the Point?, Greg Bryant (Creative Lead), Katie Vickery (Brand Strategist) and Shelby Haslam (Head of Brand & Strategy) explore what is the point of audience targeting. The outdoor advertising market poised to eclipse newspapers in 2020. Billboard and bus-stop spending grow as other traditional media cede ground to Facebook and GoogleIn marketing, the Mobas team discuss how and why businesses should segment their audiences and why there is still some value in 'catch-all' marketing.