Black Rifle Coffee Podcast
Black Rifle Coffee Podcast

Black Rifle Coffee Podcast

Black Rifle Coffee Podcast Network

Overview
Episodes

Details

Evan Hafer and Mat Best lead the charge with a revolving cast of co-hosts including Jarred Taylor, Mike Glover, Kevin Reeves, and more.

Recent Episodes

From Prison to Purpose: How AG Gregoroff Built Toehold Flip Flops | BRCC #367
FEB 27, 2026
From Prison to Purpose: How AG Gregoroff Built Toehold Flip Flops | BRCC #367
This week on the Black Rifle Coffee Podcast, Logan Stark sits down with AG Gregoroff, founderof Toehold Flip Flops, for one of the most wild and jaw-dropping conversations we’ve had yet.AG opens up about growing up in a violent gang-infested neighborhood, selling guns as ateenager, and facing 16 years in prison after a corrupt drug raid changed his life forever. Aftertwo years behind bars, he walked free and built a life defined by obsession, discipline, andlegacy.Now the founder of one of the most premium flip flop companies on the planet, AG shares howhis father’s final words fueled a mission he refuses to quit.If you’re an entrepreneur, a veteran, or someone chasing redemption this episode is a mustlisten.TOPICS COVERED:● Growing up surrounded by violence and addiction● Wrongful charges, jail time, and fighting for justice● Why obsessive craftsmanship drives Toehold’s success● Military contracting and training Marines in survivability● Finding peace in the ocean and purpose through pain● Legacy, fatherhood, and building something that lasts   TIMESTAMPS:00:00 – Psychotically Obsessed with Perfecting Everything in Life04:41 – Growing Up in Vista, CA: Gangs, Cows, and Condos19:23 – Teen Gun Sales, Mormon Disguise, and Street Smarts23:51 – Getting Raided and Facing 16 Years in Prison27:44 – Life in Jail: Surviving Violence and Corrupt Systems31:15 – Prison Rules, Stabbings, and the Cost of Integrity35:08 – Getting Out and Starting Over with Nothing39:02 – Becoming a Military Contractor and Security Pro42:21 – Training Marines for Survival in Helicopter Crashes46:09 – Developing the Art of Situational Awareness50:44 – Jiu-Jitsu as a Lifeline Inside and Outside of Jail55:37 – The Apple Store Job That Shifted AG’s Focus59:55 – AG’s Father Passes Away: A Message That Changed Everything01:04:33 – Building Toehold from Grief, Purpose, and Obsession01:09:10 – What It Takes to Make Something Truly Great01:14:44 – AG on Legacy, Faith, and Doing Hard Things01:21:03 – Why He’ll Never Sell Out—And Doesn’t Care if You Buy01:28:17 – Final Thoughts: Work Ethic, Redemption, and Purpose
play-circle icon
100 MIN