<description>&lt;p&gt;&lt;span data-sheets-value= "{"1":2,"2":"What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage."}" data-sheets-userformat= "{"2":2817,"3":{"1":0},"11":4,"12":0,"14":[null,2,1136076]}"&gt; What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.&lt;/span&gt;&lt;/p&gt;</description>

Apps, Games and Insights

Apps, Games and Insights

Measure and optimize app retention like a pro - Episode 15

DEC 7, 202048 MIN
Apps, Games and Insights

Measure and optimize app retention like a pro - Episode 15

DEC 7, 202048 MIN

Description

What makes retention so critical to the success of a business over other measures, and how do you optimize this strategy? Marcus Gners, Chief Strategy Officer and Co-founder at health and fitness app Lifesum and Nir Eyal, best-selling author of “Hooked” and “Indistractable,” explore the behavior apps should foster to drive retention, how to measure this effectively, and how to approach habitual usage.