Jeff Deverett joins The Film Situation for a deep dive into the business side of filmmaking, from his decades in distribution to ultimately stepping behind the camera to direct his own films. We get into how movies are actually financed, why most indie films struggle to make money, and the realities of selling a film in today’s market. Jeff breaks down the myth of pre-sales, explains how high net worth individuals fund independent films, and shares practical insight on what investors actually care about when you’re pitching a project. We also talk about his transition from a long career in distribution into directing, what he learned from working with companies tied to Roger Corman, and how understanding the business side gave him a major advantage as a filmmaker. This is a candid, no-BS conversation about the intersection of art and commerce, and what it really takes to get a film made and seen. Hosted by Zef Cota Produced by Cole Howard