Chad Meyers didn’t build his firm by taking everything that came in. He bet on cases most lawyers avoid—funeral home negligence, negligent security—and turned them into national-level authority, referrals, and high-value outcomes. This episode breaks down what it looks like to go all in on a niche, take on real risk, and build a practice where the best cases start coming to you. If you’re ready to stop being a jack of all trades and start dominating your market through elite, data-driven SEO, head over to Rankings.io to see how we help elite personal injury firms scale. On this episode, you'll learn: Why Chad took a case four firms passed on, and put nearly six figures into it before seeing a return. How focusing on funeral home and security cases turned him into a go-to resource for other lawyers. How he ranks and signs niche cases without relying on billboards or traditional ads. If you like what you hear, hit Subscribe. We do this every week. Buy tickets for PIMCON 2026: https://hubs.li/Q04bf9vT0 Subscribe to our newsletter:  newsletter.rankings.io Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok