I Love Coaching Podcast

You made a lead magnet. You put it out there. And nothing happened. Before you scrap it and start over, there is a good chance the magnet was fine and it was sitting in the wrong channel, or you never decided what "working" looks like. Adam Roach and Jess Webber are wrapping up the solar system model with the piece that connects everything: the orbit. You already have a Sun (your gravity), a Planet (your one offer), and Moons (your lead magnets). The question this conversation answers is how people actually find the Moon in the first place. Jess calls it an orbit check. Without it, you have a pile of disconnected stuff floating in space. Adam brings the flow. He is the first to say he needs to see how things connect, and he walks through a simple mailbox story that makes the whole model click. A postcard shows up (the channel), the coupon on it (the lead magnet) sends his son to the oil change shop (the planet), and once the oil is changed, the upsells start. Air filter, transmission fluid, tire rotation. Jess brings the strategy: every channel needs its own entry point, every magnet should lead to the same planet, and a lead magnet only solves a micro problem, which means it only earns a micro amount of trust. What you'll learn: Why every channel you use needs its own Moon, and what makes a lead magnet low friction with a quick win How channels run from ads (lowest trust) to keynote speaking (highest trust), and why that changes how fast people convert Why you can have one lead magnet or twenty, as long as they all lead to the same planet How having more than one magnet lets you A/B test which channel connects with your solution How the oil change postcard maps to channel, lead magnet, planet, and upsell Why you need to define what "working" means before you pick a channel What to do when your first channel does not work (spoiler: do not just repeat it) The big idea: A channel is how people meet you, and a lead magnet is how they decide whether to come closer. If you expect a cold ad to convert someone tomorrow, you are going to be disappointed. If you give away a lead magnet from the stage halfway through a keynote, that is a very different level of trust. Pick the channel that fits your people, give it a Moon, define working, and run the play. Notable quote: "Go define working and then pick the channel. Run the play and watch your solar system work." Adam Roach Resources mentioned: Lead Magnets Made Simple class with Jess Webber: jesswebber.com/leadmagnets The I Love Coaching solar system page (all the series episodes plus a lead magnet Jess built as a live example): ilovecoachingco.com/solarsystem ILC community: ilovecoachingco.com Instagram: @ilovecoachingco / @adamrroach / @thejesswebber YouTube: youtube.com/@ilovecoachingco See it in action: ilovecoachingco.com/solarsystem JOIN THE COMMUNITY: Ready to connect your offer, your lead magnet, and your channel into one clear orbit? See the full solar system series and the lead magnet Jess built as an example at ilovecoachingco.com/solarsystem, then come hang out with us at ilovecoachingco.com.

You've got decades of experience, a coaching offer you believe in, and a real desire to help. So you hand people everything at once: the full program, the 50-page workbook, the whole planet. And they don't come closer. They back away. This is Part 3 of the "I Know a Guy" series. Adam and Jess already built the Sun, which is the tension you solve over and over, and the Planet, which is the one offer built around it. Now they're adding the Moons: the small, attractive pieces that orbit your offer and pull the right people toward it. In plain terms, lead magnets. Adam brings the food court. Anyone who walked through a mall in the 80s remembers the person holding out one piece of orange chicken on a toothpick. You didn't get the whole plate. You got one bite, it was good, and you went and bought lunch. He also points to Sam Gaudet on Instagram as an example of giving simple, specific value with no strings attached. Jess brings the build: what a lead magnet actually is, why it should deliver a win in under 30 minutes, and why half of what she gives away is a Google Doc. She's grown her own email list almost to the size of ILC's in six months, mostly through lead magnets. She's not bragging; it's what happened, and it shows how easy the trade is when the value is obvious. What you'll learn: What a lead magnet actually is: a small solution to a micro problem, exchanged for an email address Why a quick win in under 30 minutes builds more trust than a 56-page workbook How to lower the friction (and why "book a call" or a ten-field form kills the trade) Why the gift is a microtransaction, not a sales pitch, and why that still builds a relationship The long play Sam Gaudet and Caleb Ralston run, and why most coaches need a shorter one How to build lead magnets from content you already have, like ILC's Maslow's Mountain series Why you can have several moons for different rooms, all pointing back to one offer The Big Idea: Experienced coaches struggle with this more than anyone. They either want to give it all away or keep it all locked up until someone pays. Neither works. People don't want proof of how valuable you are. They want a payoff on a problem they already know they have. Give away one piece of your best stuff, small enough to finish and good enough to trust, and the bigger conversation gets much easier. Notable Quote: "You have to let go of some of your highest and best things, and those become the attractors, the moons that orbit the planet." — Jess Webber Resources Mentioned: Lead Magnets Made Simple (Jess's class recording, built to help you launch a lead magnet in under an hour): https://jesswebber.com/leadmagnets Big Ideas Made Simple Ep. 34, "They Don't Need All of It, They Need the Best of It" (Jess's episode from the same week on simplifying what you teach): https://jesswebber.com/bigideasmadesimple/simplify-what-you-teach Jess's inbox organization lead magnet, as an example of a low-friction opt-in: inbox.bigideasmadesimple.com Maslow's Mountain series and workbook, as an example of a lead magnet built from existing podcast content: ilovecoachingco.com/maslow ILC's "Find Your Path" / "Start Here" lead magnets: ilovecoachingco.com Sam Gaudet on Instagram (Adam's example of simple, value-first lead magnets) Caleb Ralston and Ralston Select (Jess's example of the long audience-building play) Ep. 192, "I Know a Guy, Pt. 1: Find Your Coaching Gravity" Ep. 193, "I Know a Guy, Pt. 2: Find Your One Planet" Instagram: @ilovecoachingco / @adamrroach / @thejesswebber YouTube: youtube.com/@ilovecoachingco Timestamps: [00:00] Intro: Star Wars, Star Trek, and the Moons [00:51] Recap: the Sun, the Planet, and why the whole offer overwhelms [01:44] Gravity, tractor beams, and pulling people into your world [03:45] What a lead magnet actually is [05:20] Adam's mall food court: orange chicken on a toothpick [07:13] Sam Gaudet and value with no strings attached [08:25] The long play: Sam Gaudet and Caleb Ralston [09:43] It's a microtransaction, not a sales pitch [10:30] The under-30-minute win (and why 56 pages misses it) [11:00] Jess's inbox lead magnet and the easy-to-remember URL [12:33] Lower the friction: the form fields nobody needs [14:19] Build from what you already have: Maslow's Mountain [15:10] Google Docs count, and how Jess grew her list in six months [16:20] Big thinkers give away too much, or nothing at all [17:11] People want a payoff, not proof of your value [18:20] The toothpick vs. the whole plate [20:18] Multiple moons for different rooms, one offer [21:50] Where to go next Join the Community: If you've been giving away the whole planet and wondering why nobody's orbiting, start with the simple stuff. Head to ilovecoachingco.com and click Find Your Path to see ILC's own moons in action, and find the live events where Adam and Jess help you build yours.

You've got the framework figured out. You could build ten different offers tomorrow if someone asked you to. That's exactly the problem. This is Part 2 of the solar system series, and if you haven't heard Part 1 yet, go back and listen first. Adam and Jess already covered the Sun, your core gravitational pull, the tension you solve over and over. Today they're building the next layer out: the Planet. A planet is your singular offer, payoff, or outcome built around that Sun. If your Sun is uncertainty, your planet might be a specific group coaching container that solves one defined outcome. Not three offers. Not a menu. One. Adam openly admits he wanted to build a dozen planets when they first mapped this model together. Jess shut that down immediately, and this episode is why. The instinct to build everything at once is a visionary trait, not a strategy. Jess makes the case that people should be able to name your planet the way they name Earth or Mars, instantly, without effort. When your offer is that clear, your network stops needing you to explain yourself and starts being able to refer you. That's the entire point of "I know a guy." Nobody refers a menu. What you'll learn: Why one clearly defined offer builds more referral traffic than a full suite of services The difference between your Sun (the problem you solve) and your Planet (the specific offer built around it) Why the planet includes naming the container, the "how," not just the outcome How going one-on-one first, before building out a full offer suite, sharpens your language faster Why a single clear offer lets you price the payoff instead of pricing yourself How having one planet actually crushes imposter syndrome instead of feeding it Why doing things in sequence, not all at once, makes you faster, not slower The big idea: A menu of offers feels like more value. It's actually the reason people can't refer you, price you accurately, or trust you. One planet, clearly named, is what makes an offer easy to invite people into instead of something you have to sell. Notable quote: "Great, but which one are we colonizing first?" — Jess Webber, on the twelve things Adam wanted to build when they met Resources mentioned: Walt Disney's original mind map, referenced by Adam as an example of one Sun (Walt Disney Studios) spawning multiple planets over time: framerusercontent.com/images/eNS3np8QbwJRoO7t8fBSR7Yts.jpg Ep. 192, "I Know a Guy, Pt. 1: Find Your Coaching Gravity" (referenced throughout) ILC community: ilovecoachingco.com Instagram: @ilovecoachingco / @adamrroach / @thejesswebber YouTube: youtube.com/@ilovecoachingco Timestamps: [00:00] Intro: back in the solar system for episode 2 [00:30] Quick recap: the Sun from Episode 1 [01:18] Today's topic: the Planet, and why it's one, not twelve [02:22] Defining the planet: your singular offer around the Sun [03:10] Why "one" gets the emphasis (Rocket Fuel results: 50/50 Visionary-Integrator) [04:36] The nerd test: people should be able to name your planet like Earth or Mars [05:43] How clarity turns your network into mouthpieces for you [05:52] Adam's recruiting story: "150 people in a year" as his one planet [06:56] Why they teach one-on-ones first, in reverse of Adam's own path [07:12] The planet includes naming the container, not just the payoff [07:29] No menu of offers, no menu of outcomes [08:10] "Which one are we colonizing first?" [09:20] Sequencing beats doing it all at once [09:46] Preview: next episode covers the Moons [10:58] Why one clear offer builds more trust than a menu, and lets you price the payoff [11:19] Why they're not talking about sales yet: confused people do nothing [12:16] Confidence and imposter syndrome: the burden of handing someone a Sun [14:11] Walt Disney's mind map: Walt Disney Studios as the original Sun [15:04] Slowing down to speed up [15:25] Why talented coaches still fail: it's clarity, not skill [16:41] Wrap and tease: next time, the Moons Join the community: Ready to stop juggling a dozen ideas and build the one offer people can actually refer you for? The Sellable Offer Challenge walks you through it: ilovecoachingco.com/challenge

You've got the results, the testimonials, the big ideas. But when someone says "I need a coach for that," your name still doesn't come up first. That's not a marketing problem. That's a gravity problem. In this first episode of a new series, Adam Roach and Jess Webber build out what they call the solar system model of coaching positioning, starting with the center of it: your Sun. Adam brings the relational frustration, the years he spent wanting the whole world to know him before he understood that being known isn't about being everywhere. Jess brings the architecture, walking through why "coach" itself can never be your gravitational pull and why so many coaches confuse niche, brand, and gravity when they're three completely different things. They pull in real examples to make it concrete. Dave Ramsey's Sun is debt and financial peace. Brene Brown's Sun is shame. Adam's own Sun, the one he found through Rory Vaden's Brand Builders work, is uncertainty. Jess's is reducing complexity, the thread that runs from her background in education straight through to Big Ideas Made Simple. None of these are niches or job titles. They're the specific tension each of them solves for, over and over, for the right people. What you'll learn: How to identify your coaching Sun, the gravitational pull that makes people say "I know a guy" for what you solve Why "coach" is never your gravitational pull, and what actually is The real difference between niche, brand, and gravity, and why coaches keep collapsing them into one thing Rory Vaden's one-word exercise from Wealthy and Well Known, and why it clicks for some coaches and not others Why you don't have to name your Sun today, or ever use it as your marketing message How taking one-on-one clients in Blueprint Phase 2 helps you find your Sun through pattern recognition instead of guesswork Why feeling like you have two or three "Suns" right now usually just means the inside work isn't finished yet The big idea: your Sun isn't your niche, your title, or your brand. It's the one tension you solve over and over, the thing people would refer you for even if they couldn't explain your job title. You're not responsible for naming it perfectly or turning it into a tagline. It's there to anchor every other decision in your business, from which clients you say yes to, to what you build next. Notable quote: "Gravity is not brand, gravity is not niche, gravity is the solution to the problem that you're naming." — Jess Webber Resources mentioned: Wealthy and Well Known by Rory Vaden, Brand Builders Group (referenced for the one-word positioning exercise) REAL Coach Blueprint, Phase 2 (one-on-one coaching clients as the training ground for finding your Sun) ILC community: ilovecoachingco.com Instagram: @ilovecoachingco / @adamrroach / @thejesswebber YouTube: youtube.com/@ilovecoachingco Join the community: Ready to stop being the generalist and start being the guy or the gal people refer? The live Next 90 Workshop is built for exactly this work: https://ilovecoachingco.com/coachworkshop. Or head to ilovecoachingco.com to see what's next.

You know your value. So why is it still so hard to say no? In this conversation, Adam sits down with women's empowerment coach and international DJ Samantha SAvvy to talk about the real skill behind confidence: boundaries. Samantha built her coaching brand around the roadmap she wished she'd had in her twenties, one that teaches high-achieving women how to stop giving their power away in relationships, jobs, and friendships. What makes this episode useful for coaches is how practical Samantha gets. She doesn't talk about boundaries as a mindset shift you either have or don't. She breaks it into a repeatable process: recognize your patterns, pause before you react, and build courage the same way you build any skill, through small reps done consistently. Adam connects her framework to his own relationship coaching experience, including a simple question that changes how any hard conversation goes: do you want me to feel it or fix it? Samantha also draws a direct line between her coaching work and her life as a touring DJ. Stepping on stage in front of a crowd in Europe never feels automatically confident to her either. She steps into it every time. That's the same muscle she's teaching her clients to build. What you'll learn: - How to identify the specific patterns that keep you from speaking up in relationships, at work, and with friends - Why pausing and truly listening in the moment matters more than knowing what you should have said afterward - A simple reframe for hard conversations: you and the other person against the problem, not against each other - How to build courage in small, low-stakes reps before tackling bigger confrontations - Why trusting your gut instincts is a skill worth developing on purpose, not an afterthought - How unconscious incompetence to unconscious competence applies just as much to boundary-setting as it does to any other skill The big idea: Confidence and courage aren't traits some people have and others don't. They're built the same way any skill is built, through recognizing your patterns, then practicing the uncomfortable thing in small doses until it becomes automatic. Notable quote: "It's really about learning to take back your agency and learning to say, no, actually, you don't get to do that to me." — Samantha SAvvy Guest bio: Samantha SAvvy is a women's empowerment coach who helps high-achieving women set boundaries and break free of people-pleasing patterns. She's also an internationally touring DJ specializing in Kizomba and Urban Kiz, and a professionally trained Latin dancer. Resources mentioned: - Samantha's coaching and masterclass info: https://www.samanthasavvy.com/savvy-shift-mastermind/ - ILC community: ilovecoachingco.com - Instagram: @ilovecoachingco / @adamrroach / @thejesswebber Join the community: Ready to build a coaching business you're proud of? The ILC community is where coaches go to stop guessing and start growing. ilovecoachingco.com