Send us a textThis video demonstrates amazon advertising strategies, focusing on campaign settings and keyword bids to optimize your amazon ppc. Learn how to manage bids and implement effective bidding strategies for better performance and amazon ppc optimization. Many Amazon sellers follow PPC tutorials that lead to overspending, poor targeting, and weak results. This breakdown separates bad advice from actual PPC strategies that drive conversions and profitable traffic. Learn why campaign structure, match types, and bidding methods matter in 2026.Want to watch the video of  @TravisMarziani ? You can access it here https://www.youtube.com/watch?v=BSECHrEhZjE&t=281sIf you’ve been following YouTube PPC tutorials and still losing money, it’s time to get real help: https://bit.ly/4jMZtxu#AmazonPPC #EcommerceAdvertising #AmazonAds2026 #PPCStrategy #AdSpendTips--------------------------------------------------------------------------Want free resources? Dowload our Free Amazon guides here:Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYXAmazon SEO Toolkit 2026: https://bit.ly/4oC2ClTQ4 Selling Playbook: https://bit.ly/46Wqkm32025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovAmazon Crisis Kit: https://bit.ly/4maWHn0TIMESTAMPS00:00 - Why "Willing to Lose" Budgeting Is a Bad PPC Strategy00:36 - Reacting to Popular PPC Advice on YouTube01:55 - What's Misleading About Top of Search Placements03:40 - Understanding Automatic Campaign Relevance on Amazon05:15 - The Truth About Auto Targeting Groups07:00 - Are Sponsored Brands Just for Visibility?08:55 - Should You Really Exclude Loose Match or Compliments?10:30 - Bid Strategies Explained: Down Only vs. Up & Down12:45 - Bid Adjustments and Suggested Bids Breakdown14:55 - Why This Bid Setup Can Lead to Overspending17:30 - How to Avoid Budget Burnout on New Campaigns19:00 - Creating Multiple Ad Groups the Right Way20:30 - Product Targeting Strategy for Competitor Listings22:05 - Using Helium 10 for Keyword Research23:35 - Keyword Match Types: Broad, Phrase, Exact25:00 - Why Exact Match Isn’t Always Better26:30 - Mistakes in Mixing Match Types in One Campaign28:20 - How Many Targets Per Campaign Is Too Many?30:06 - Product Targeting Campaign Strategy31:50 - Real Cost of Running Ads With Low Budgets33:00 - Setting Up Negative Keywords Properly34:45 - First Week PPC: Momentum vs Profit36:10 - Final Thoughts on YouTube PPC Advice________________________________Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast:My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show