<description>&lt;p&gt;What if the most powerful growth strategy isn&amp;rsquo;t another ad, but a simple &amp;ldquo;thank you&amp;rdquo;? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.&lt;/p&gt;&lt;p&gt;See &lt;a href="https://omnystudio.com/listener"&gt;omnystudio.com/listener&lt;/a&gt; for privacy information.&lt;/p&gt;</description>

Good Company with Michael Kassan

iHeartPodcasts

The Business of Gratitude with Elery Pfeffer, CEO & Founder, NIFT

MAR 18, 202633 MIN
Good Company with Michael Kassan

The Business of Gratitude with Elery Pfeffer, CEO & Founder, NIFT

MAR 18, 202633 MIN

Description

What if the most powerful growth strategy isn’t another ad, but a simple “thank you”? Nift Founder and CEO, Elery Pfeffer, joins Michael Kassan to unpack why gratitude may be the most overlooked engine in modern commerce, how AI can create meaningful discovery instead of digital noise, and why the brands that recognize customers as people (not just wallets) will win the future.See omnystudio.com/listener for privacy information.