Influencer marketing today is what radio was 15 years ago, Feras Arafe – Founder of Expin says. We have discussed finding the right influencers, avoiding scams, not getting caught up with numbers, tactics to measure the results, and much more, tune in to learn more! This episode includes: 8:40 min – Role of influencers in a marketing plan 10:40 min – Using discount coupons 15:50 min – Follow up tactic 20:00 min – How to find relevant influencers and avoid fake numbers 25:40 min – How to identify fake numbers 28:38 min – Do not stick to 1 brand ambassadors