The Entrepreneur Ethos

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction In an era where creativity is commoditized and algorithms dominate the conversation, how do you build a business that values artistry while staying competitive in an efficiency-driven world? On this episode of The Entrepreneur Ethos podcast, host Jarie Bolander sits down with Matthew Gattozzi, founder of Goodo Studios, to explore the journey from struggling artist to ambitious entrepreneur. With insights that blend grit, resilience, and creativity, this episode is a roadmap for anyone who wants to turn their passion into purpose. Matthew’s story begins in the unlikely world of classical ballet, where he spent over a decade training to perform at the highest level. A career-ending injury at 21 forced him to reimagine his future, leading to a transformative journey of self-discovery. Turning to his long-time love of photography and video, Matthew knocked on doors—literally—to build a portfolio and pay rent. Years later, he’s the driving force behind Goodo Studios, a thriving video production house with aspirations as bold as creating a Super Bowl commercial. This episode unpacks the challenges of creating not just art, but a scalable business that blends innovation with soul. Matthew shares how he’s tackling the complex world of creative operations, balancing the need for efficiency with the pursuit of original, compelling ideas. He also dives into how AI is becoming a key ally, not a competitor, for creatives, and how storytelling remains the heart of impactful work—even as technology evolves. If you’re a creative looking for actionable strategies to grow your craft into a business—or an entrepreneur seeking inspiration to keep climbing your second mountain—this conversation is for you. Tune in to hear how Matthew is proving that business isn’t the enemy of art; it’s the ultimate canvas. Don’t miss this insightful and inspiring episode of The Entrepreneur Ethos! Learn more about your ad choices. Visit podcastchoices.com/adchoices

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction In the rapidly evolving landscape of digital marketing, entrepreneurs often struggle with converting anonymous online traffic into meaningful business opportunities. Amidst the sea of ubiquitous content and relentless advertising, standing out requires not just creativity but strategic innovation. On this insightful episode of "The Entrepreneur Ethos" podcast, host Jarie Bolander is joined by Maxwell Nee, Chief Revenue Officer of ScoreApp, who reveals the potential of quiz-based marketing in transforming anonymous interactions into dynamic leads. Maxwell discusses his transition from a lucrative business coaching service to pioneering the use of quiz funnels that significantly reduce lead acquisition costs while enhancing lead quality. He explains how personalized digital interactions can create a richer customer profile, thus empowering businesses to tailor their offerings more precisely and increase engagement effectively. This episode not only highlights the tools necessary for implementing these strategies but also dives into the analytics behind customer interactions, shedding light on how businesses can leverage data for better decision-making. As Maxwell unpacks the success stories and the operational insights of ScoreApp, he provides listeners with a roadmap for integrating similar technologies into their marketing strategies. Whether you are a startup founder, a digital marketer, or a business strategist, this discussion offers valuable insights into leveraging quiz-based marketing to cut through the noise and connect with your audience more effectively. Tune in to learn how you can transform your digital outreach into a potent tool for business growth and customer engagement. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction Entrepreneurship is often seen as a solitary pursuit, however, building a thriving startup ecosystem requires more than just individual grit—it needs community, trust, and a deep understanding of complex systems. Many entrepreneurs struggle to find the right support network, and too often, local communities fail to create the conditions for entrepreneurial success. So, how do we move from isolated efforts to a collaborative, vibrant entrepreneurial ecosystem? On this episode of The Entrepreneur Ethos, Jarie Bolander sits down with Chris Heivly, co-founder of Raleigh Durham Startup Week and author of Build the Fort, to dive deep into the essence of community building for startups. Chris, a seasoned zero-to-one expert and investor, shares his unique perspective on how successful entrepreneurial communities don’t follow the traditional hierarchical systems that govern most organizations. Instead, they thrive when they're built on networks of peers, reducing friction for entrepreneurs and fostering an environment where ideas and connections flourish organically. Chris recounts his own journey, traveling the world to study various startup ecosystems, and reveals the power of small, consistent actions—what he calls "success through a thousand nudges"—that can transform entire cities into hubs for innovation. From mentoring to running startup events, Chris emphasizes the importance of giving back and building a legacy that inspires the next generation of founders. If you're an entrepreneur, community leader, or simply someone interested in how startups can shape local economies, this episode is packed with actionable insights. Learn how you can reduce friction, cultivate trust, and help create an ecosystem where entrepreneurs don’t just survive—they thrive. Tune in now to discover the building blocks of a successful startup community and why your role in it matters more than you might think. Links Chris Heivly  LinkedIn Keep In Touch Book or Blog or Twitter or LinkedIn or Get Story-Driven Learn more about your ad choices. Visit podcastchoices.com/adchoices

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction In the world of startups, founders are often laser-focused on product development, leaving crucial back-office tasks like accounting as an afterthought. Yet, ignoring this foundational piece of the puzzle can lead to disastrous consequences when it's time to scale or raise funding. Without proper systems in place, businesses risk losing investor trust, facing compliance issues, or simply running into operational chaos. But how can entrepreneurs find a balance between driving their product forward and keeping their financial house in order? In this episode of The Entrepreneur Ethos, Jarie Bolander chats with the co-founders of KBA Partners—Kasia Rzepnikowska, Angel Zhao, and Barbara Legnitto Hansson—who turned their decades of experience in high-growth companies like New Relic into a boutique firm that helps startups navigate the complex world of finance and accounting. Drawing on their unique backgrounds in taking companies from fledgling startups to billion-dollar valuations, they offer actionable advice on building a financial infrastructure that’s not just about staying compliant but enabling growth. This conversation dives deep into how early-stage companies can avoid the common pitfalls of financial mismanagement, why accounting should be seen as an asset rather than a burden, and how having the right systems in place early can provide the peace of mind needed to focus on what really matters—growing your business. From setting up basic bookkeeping to managing the complexities of scaling, these experts share practical, real-world insights that every entrepreneur needs to hear. If you’re a founder who wants to sleep better at night knowing your financials are rock solid or an entrepreneur navigating the tricky waters of startup growth, you won’t want to miss this episode. Hit play and learn how to lay the groundwork for long-term success with guidance from industry veterans who’ve been there and done it. Tune in now and start securing your startup’s future! Links Barbara Legnitto Hansson LinkedIn Angel Zhao LinkedIn Kasia Rzepnikowska on LinkedIn Keep In Touch Book or Blog or Twitter or LinkedIn or Get Story-Driven Learn more about your ad choices. Visit podcastchoices.com/adchoices

Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast Support the Show. Get the AudioBook! AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple Introduction In the crowded fitness industry, gyms and studios face the constant challenge of standing out and retaining loyal members. With increased competition, changing customer expectations, and the complexity of managing day-to-day operations, business owners need more than just passion – they need precision and smart technology to succeed. On this episode of The Entrepreneur Ethos podcast, host Jarie Bolander talks with Tim Green, COO of TeamUp, about how fitness businesses can leverage technology to streamline their services and enhance customer experiences. Tim shares his journey from building a marketing business to transforming TeamUp into one of the leading fitness management platforms, catering to thousands of businesses worldwide. He explains how focusing on customer needs and automating key processes, such as scheduling and memberships, can make the difference between thriving and surviving. As the fitness industry shifts post-COVID, Tim offers practical advice on how businesses can use digital tools to reduce manual work, foster stronger client relationships, and scale efficiently without burning out. If you’re a fitness business owner looking to simplify your operations or an entrepreneur interested in the intersection of tech and service-based industries, this conversation is a must-listen. Discover how embracing customer-centric technology and data-driven decisions can help your business stand out in an increasingly competitive market. Tune in to learn how to combine human touch with cutting-edge tools to keep your fitness community engaged and growing. Links Tim Green on LinkedIn Keep In Touch Book or Blog or Twitter or LinkedIn or Get Story-Driven Learn more about your ad choices. Visit podcastchoices.com/adchoices