<p>🔑 Summary:</p><p>In this insightful conversation, Daria Love unpacks the often-blurred boundaries between product marketing and product management. She shares practical frameworks for collaboration, the importance of go-to-market (GTM) roadmaps, and how product managers and marketers can set each other (and the product) up for success. The episode is packed with strategic and tactical takeaways for PMs looking to deepen partnerships with product marketers.</p><p><br></p><p>⏱️ Key Topics &amp; Timestamps:</p><p><strong>01:45 – Daria’s Background</strong>Daria shares her 14+ years in B2B SaaS and how she found her niche in product marketing.</p><p><br></p><p><strong>03:39 – Her Favorite Area in PMM</strong>Go-to-market strategy and product launches—why she loves the unpredictable, cross-functional work.</p><p><br></p><p><strong>06:22 – AI and Repositioning</strong>The impact of market waves like AI on positioning and the tension between PM and PMM around messaging.</p><p><br></p><p><strong>07:55 – Dual Roadmaps: Product vs. GTM</strong>Daria advocates for separate product and GTM roadmaps to avoid unrealistic launch expectations.</p><p><br></p><p><strong>10:51 – Internal Stakeholder Communication</strong>Clarifying responsibilities between PMs and PMMs when communicating launch plans internally.</p><p><br></p><p><strong>12:34 – Product Adoption Ownership</strong>Why adoption is a shared responsibility and how PMMs help segment, enable, and message for different audiences.</p><p><br></p><p><strong>17:04 – Avoiding Siloed Customer Research</strong>Collaboration between PM, PMM, and CS when interviewing customers, collecting feedback, or creating case studies.</p><p><br></p><p><strong>22:35 – The Importance of Segmentation</strong>Daria and the host dive into how segmentation influences prioritization, measurement, and strategy.</p><p><br></p><p><strong>26:42 – Building for the Wrong Customers</strong>A cautionary tale: companies evolving past SMB but still building for them.</p><p><br></p><p><strong>30:08 – Releases vs. Launches</strong>Daria breaks down tactical coordination between code readiness and marketing readiness.</p><p><br></p><p><strong>33:24 – Early Involvement in the Roadmap</strong>How PMs can benefit from involving PMMs at the ideation stage for better market alignment.</p><p><br></p><p><strong>36:51 – Code Is Only 30% of the Work</strong>Why launch readiness requires internal training, customer education, and coordinated campaigns.</p><p><br></p><p><strong>40:07 – Risks of Premature Feature Releases</strong>Releasing to production without internal enablement can erode trust and hinder adoption.</p><p><br></p><p><strong>44:12 – Empathy for Internal Partners</strong>PMs must support and enable internal teams like they do engineers to ensure successful product rollouts.</p><p><br></p>