During this week’s episode of the Oakley Podcast, hosts Jeremy Kellett and Megan Cummings come to you LIVE from the Mid-America Truck Show (MATS). This episode, we welcome Rick Guida, Brand Manager at Howes Products to discuss the company's history, its commitment to quality, and its future, including the prospect of a sixth generation taking over. Rich emphasizes the importance of product safety and efficacy over being first to market, exemplified by their seven-year development of the Lifeline product. The company sells through distribution, with independent operators as a significant part of its customer base. At the truck show, Howes Products focused on educating visitors and providing samples, confident in their products' performance, such as guaranteeing a 5% fuel increase with their Diesel Defender. The episode also touches on the Howes Hall of Fame, the shared values of family and tradition in small businesses, and more. Learn more at howesproducts.com.

The Oakley Podcast

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193: Exploring the History, Products, and Values of Howes Products in the Trucking Industry

MAR 27, 202424 MIN
The Oakley Podcast

193: Exploring the History, Products, and Values of Howes Products in the Trucking Industry

MAR 27, 202424 MIN

Description

Key topics in today’s conversation include:

  • Coming to You LIVE from MATS (1:09)
  • Introducing New Co-Host Megan Cummings (2:09)
  • Rich and Howes Products (3:40)
  • The Legacy of Howes (4:40)
  • Discussion on Diesel Additives (7:43)
  • Howes Hall of Fame (12:50)
  • Availability of Howes Products (16:38)
  • Howes Products' Reward Program (17:19)
  • The importance of customer service (18:05)
  • The Future of Howes Products (19:31)
  • Commitment to quality and safety (20:08)
  • Benefits of using additives (22:33)
  • Small company and family tradition (23:07)

Oakley Trucking is a family-owned and operated trucking company headquartered in North Little Rock, Arkansas. For more information, check out our show website: podcast.bruceoakley.com.