<p><strong>Guest:</strong> Jessie Tigges — Realtor &amp; Content Creator<br><strong>Instagram:</strong> @jessietiggesrealtor</p><p>In this episode of <strong>Nashville Restaurant Radio</strong>, we sit down with <strong>Jessie Tigges</strong>, a successful realtor and content creator who understands the power of <strong>influencer marketing</strong> and authentic storytelling.</p><p>Jessie breaks down <strong>why influencers are no longer optional for restaurants</strong>, but a vital part of modern marketing strategy — especially in a crowded, content-driven world. We talk about what <em>actually</em> works when partnering with influencers, how restaurants can avoid common mistakes, and how to turn social content into real-world traffic and loyalty.</p><ul><li><p>Why influencer marketing is critical for restaurants today</p></li><li><p>How to choose the <em>right</em> influencers (and avoid the wrong ones)</p></li><li><p>Best practices for restaurant owners working with content creators</p></li><li><p>What makes content feel authentic vs. forced</p></li><li><p>How influencers can help tell your brand story, not just promote a post</p></li><li><p>Jessie’s perspective on real estate, personal branding, and building trust online</p></li><li><p>Parallels between selling homes and selling experiences</p></li></ul><p>This conversation is packed with <strong>practical takeaways</strong> for restaurant owners, operators, and marketers who want to better understand the influencer landscape — and leverage it the right way.</p><p>🎧 Whether you’re a restaurant owner looking to grow your reach, or a brand trying to stand out in a noisy market, this episode delivers real insight from someone living in the content world every day.</p><p>🔑 Key Topics Covered:</p>