Content Is Profit

Want to get explosive growth and turn your content into profit? In this episode, we dive deep with none other than the legendary Alex Hormozi. Discover how he skyrocketed his following by 1,000,000 followers in just 6 months. Here are some of the #GoldenBoulders from the episode: - The $100,000 advice from Grant Cardone that redefined Alex's entire approach to content. - Why sheer volume plays a critical role in your content strategy and how to balance it with quality. - The 80/20 rule that will forever change how you prioritize your content efforts. - How Alex's podcast went from 20K to 400K monthly downloads with just one simple tweak. If you're a content creator and entrepreneur, you can’t miss this game-changing episode. Enjoy! Timestamped Overview: 00:00 Alex Hormozi's framework for rapid follower growth. 05:34 Internal system enables volume, receives mixed feedback. 07:02 Balancing quality and volume is resource-intensive. 09:52 Reduce friction; adapt to your current level. 15:15 Alex Hormozi's tweets ideas for quick feedback. 17:55 Engage stories for feedback; develop ideas' depth/width. 19:38 Quality vs. volume debate in content creation. 24:54 Discussion on video formats, frameworks, and boosting downloads. 26:04 Sharing test results, emphasizing meaningful business goals. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In today's episode of Content Is Profit, I'm diving into a major AHA moment! I had not one, but TWO eye-opening conversations that revealed the REAL reason many content creators hit a wall. Here’s a hint: - It's not about your message - It's not about your production quality - It's not even about your creative process Learn how to overcome distribution challenges, establish a baseline for your content, and turn feedback into actionable insights! Don't let your hard work go unseen! Enjoy! Timestamped Overview: 00:00 Solve problems, create and distribute content consistently. 05:46 Create a content process; consider virtual assistant. 07:56 Focus on enjoyable video style after feedback. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

In the competitive landscape of content creation, this specific creation phase stands out as a critical element that can significantly amplify your reach and engagement. Over the last year we've developed a robust 6-lever process, with a particular emphasis on the fourth lever: distribution. The reason being... people completely forget about this specific stage. This episode is a behind the scenes of a conversation that we had with one of our partners. We start by distinguishing between two types of content: 'safety net' and 'intentional'. Safety net content, such as daily podcast clips, ensures that we maintain consistent visibility. This regular presence is vital for effectively measuring and optimizing our content strategies. One of the things we can do to maximize our organic reach is to focus on collaboration. By tagging guests and engaging with them, we can extend our content’s reach. We encourage guests to feature us in their newsletters or even physical magazines. These partnerships allow us to tap into diverse audiences and expand our visibility beyond traditional social media platforms. Efficiency is key in our approach to distribution. We utilize a matrix to streamline our distribution processes. This involves meticulously allocating time slots and selecting platforms, which not only saves time but also helps us identify trends and peaks in audience engagement. Lastly, using data is key. It's a must when it comes to optimizing and grabbing the juice out of the content. You can start by looking at platform-specific metrics. These include 7-day and 30-day podcast downloads and YouTube's 30-second retention rates. These insights are crucial. They refine our content and promotion strategies. They ensure we keep improving our reach and impact. Hope you enjoy and take a lot of #GoldenBoulders! Timestamped Overview: 04:13 Strategic content distribution methods for broadening audience. 09:56 Condense video content distribution strategy maximum 7 words 11:59 Develop episode ideas, social listening, and marketing. 17:49 Evaluate content performance and optimize for engagement. 19:14 YouTube video data reveals high consumption. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Last Friday we attended a local event in our old college University of North Florida. The hosts asked us to dive into AI and how it can help content creators, and how it could change the game in the upcoming years. We met incredible entrepreneurs, employees and producers. We were surprised on all the feedback and what the closing keynote had to say about this. We also got to debut a brand new presentation with some tactics to improve your process! Here are some of the #GoldenBoulders! • The current state and future of AI in content creation • Must-try tools that could transform your workflow • A real talk on authenticity in an AI-driven world Are we entering a new era for generalists? Will human connection become a luxury? Enjoy! Timestamped Overview: 00:00 Jay's AI insights were compelling and necessary. 04:23 AI should assist, not replace thinking. 08:55 Use AI tools to enhance existing skills. 10:55 AI tools enhance remote recording quality and flexibility. 14:18 Engage customers directly for genuine insights, not AI. 19:23 AI lacks authenticity needed for human connection. 22:05 Share AI experiences; authenticity crucial for business. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are you struggling to keep up with content production and distribution?We’ve got you! Today we are going to be sharing some practical strategies to elevate your content game and streamline your creation process. This will literally save you hundreds of dollars, if not thousands! Learn how to turn your long-form episodes into engaging vertical videos that captivate your audience and boost visibility across platforms. Some of the #GoldenBoulders are: • How to nail your message so you can create deeper connections with your listeners • How to properly turn horizontal videos into scroll-stopping vertical clips • How to maximize your resources to produce more content without burning out Whether you’re a seasoned content creator or just getting started, you’ll walk away with actionable tips to take your podcast from good to great. Don't miss this essential guide to leveling up your content strategy! Enjoy! 00:00 Media uses long and short-form content efficiently. 04:24 Consider resources for personalized project planning. 08:28 Evaluate enjoyment in creative process to avoid burnout. 12:01 Focus on tasks that yield highest results. 16:15 Adobe, Capsho, and AI tools offer content services. 17:15 iPhone app Captions simplifies video editing. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.