Liguria Italy is often reduced to a handful of famous images: pastel houses clinging to cliffs, glamorous yachts bobbing in Portofino, hikers threading their way between the villages of the Cinque Terre. But as this conversation on my Flavor of Italy podcast reveals, Liguria Italy is far richer, deeper, and more nuanced than its postcard reputation suggests. In this episode, I spoke with Anna Merulla, co-founder of Beautiful Liguria, a locally based travel company created to tell the story of Liguria Italy from the inside out. What emerges is a portrait of a region that rewards curiosity, slower travel, and a willingness to step beyond the obvious.