<p>📋 <em>Episode Summary:</em>In this powerful episode of FemTech Focus, Dr. Brittany Barreto is joined by Kamila Staryga, CEO and Co-founder of Rita Health. Kamila is a seasoned entrepreneur and product leader with a background at Flo Health, Google X, and ATAP—and she’s now on a mission to change the fertility care paradigm.</p><p>Together, they explore why traditional fertility metrics like age and AMH aren't enough, how Rita Health is pioneering a proactive approach to fertility, and why fertility should be part of routine healthcare long before someone tries to conceive. Kamila explains how her team built a proprietary dataset, developed personalized care plans using AI, and is challenging the outdated notion that fertility care starts only after a problem arises.</p><p>The episode dives deep into the behavioral, biological, and systemic factors impacting fertility today—and how Rita is helping users make informed decisions about their reproductive future.</p><p>Whether you’re actively trying to conceive, considering your options, or just curious about how data and AI are reshaping women’s health, this episode is a must-listen.</p><p><br /></p><p>🧠 <em>What You’ll Learn:</em></p><ul><li><p>Why fertility care should start <em>before</em> you're trying to conceive</p></li><li><p>The dangers of relying on age and AMH alone</p></li><li><p>How Rita Health uses AI to build personalized fertility profiles</p></li><li><p>What your family history, lifestyle, and even dental hygiene may reveal about fertility</p></li><li><p>How behavioral science and inclusive design shaped Rita’s user experience</p></li></ul><li><ul><li>Why it’s time to stop treating fertility as an urgent switch—and start treating it as a continuum </li></ul><p><br /></p><p>🔗 <em>Explore More: </em>Check out Rita Health at <a href="https://wearerita.com" target="_blank" rel="ugc noopener noreferrer">wearerita.com</a> and sign up for early access to their new care plan. This episode is the first place it’s being announced publicly!</p></li><p><br /></p><p>🎁 <em>Listener Perk:</em>You’re the first to know—Rita’s new proactive fertility care plan is now available for pre-order. Head to <a href="https://wearerita.com" target="_blank" rel="ugc noopener noreferrer">wearerita.com</a> to reserve your spot and join the movement redefining fertility care.</p><p><br /></p><p>🎤 <em>This episode is sponsored by:</em><br /><strong>Clue</strong>, the leading cycle tracking app. Use promocode FEMHEALTH at helloclue.com for 1 year free Clue Plus Membership, and <strong>Nest Collaborative</strong>, the trusted name in virtual lactation support available 365 days a year.</p>