<p class="">This week we had the great pleasure of interviewing podcast expert, producer, and adviser Zane C Weber! Zane talks us through the basics of starting a podcast, the lay of the land, and give some insights on what value it could offer your business.</p><p class="">This week’s question is from Ash, who asks:</p><p class="">Is having a podcast an effective and cheap way to promote my business?</p><p class="">EPISODE NOTES:</p><p class="">Podcasting, like social media, is a way to personalise your connection with your audience, and strengthen your brand voice. It can create rich content which can be used across multiple channels. It’s often a more intimate experience for your community because they hear your voice… literally. A great case study Zane mentions is <a href="https://www.instagram.com/earth.offline/?hl=en" target="_blank">earth.offline</a>.</p><p class="">TIPS</p><p class="">- The types of business podcast are: advice, interview, profile/thought leader.</p><p class="">- It can be a networking tool, to showcase case studies of your success stories.</p><p class="">- Making money directly off podcasting: is hard, this is a long game. You can sell ad space, create promotions from other businesses, and collaborate.</p><p class="">- Making indirectly off podcasting: easier. It’s great for client retention, strengthening your relationship with your current audience, networking, branding, content creation, and establishing yourself within your industry.</p><p class="">- Podcasting is relatively cheap in terms of equipment and running costs, but is very time consuming and labour intensive.</p><p class="">- Podcasting can be compared to influencer marketing int hat it’s the engagement rate that counts, not the follower numbers.</p><p class="">- Podcasting is great for content creation, and create ever-green content.</p><p class="">- Zane mentions “hosting” a podcast- this refers to hosting the data and audio on a website and linking is to podcast hosts. Sounds scary, it isn’t that bad.</p><p class="">- Podcasts don’t offer great data capture or analytics at the moment.</p><p class="">- There is reason to believe that podcasts may start going the way of TV: there will be free to air, and there will be Foxtel and Netflix equivalents.</p><p class="">We believe digital marketing is about having a conversation, so if you have any questions about growing your business in the digital world (from copywriting and content creation to campaign activation, and anything in between) <a href="https://www.socialcut.com.au/social-cut-podcast" target="_blank">ask us here!</a></p><p class=""><a href="https://www.socialcut.com.au" target="_blank"><strong>www.socialcut.com.au</strong></a></p><p class=""><strong>Subscribe to us on</strong><a href="https://itunes.apple.com/au/podcast/glass-of-whine/id1434970940" target="_blank"><strong> ITUNES</strong></a><strong>, </strong><a href="https://www.stitcher.com/s?fid=229046&amp;refid=stpr" target="_blank"><strong>STITCHER</strong></a><strong>, </strong><a href="https://open.spotify.com/show/197nZ8UzMc0FM4e5rRYOqG?si=B5W6Moj-QYK1IMoS7c0JOg" target="_blank"><strong>SPOTIFY</strong></a><strong>, or your </strong><a href="https://www.thatsnotcanonproductions.com/castologypodcast?format=rss" target="_blank"><strong>podcatcher of choice</strong></a><strong>.</strong></p><p class=""><strong>Find us on </strong><a href="http://www.facebook.com/SocialCut.solutions/" target="_blank"><strong>FACEBOOK</strong></a><strong>, </strong><a href="https://twitter.com/socialcut_" target="_blank"><strong>TWITTER </strong></a><strong>or </strong><a href="https://www.linkedin.com/company/social-cut" target="_blank"><strong>INSTAGRAM</strong></a><strong>.</strong></p><p class=""><a href="https://www.patreon.com/user?u=27166353"><strong>Become a Patron of That’s Not Canon Productions at Patreon!</strong></a></p> <hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>