Podcast Editors Mastermind
Steve Stewart, Mark Deal
Recent Episodes
There is a peculiar paradox where many Podcast Editors, Managers, and Producers do not host their own shows.
Our panel today explores the reasons behind this, including time constraints and perfectionism, while also highlighting the significant benefits that podcastING can bring to our careers and reputations.
The core debate centers on whether post-production professionals should have their own shows -- and no... the answer isn't as easy as you think!
Key moments:
(00:00) The PodcastING Paradox for Podcast Editors
(03:13) Why is this such a debate?
(05:23) Should someone start a show before making money as a Podcast Editor?
(07:58) Podcast Editor Goals and Revenue
(18:02) If you don't have time...
20:00 Could you be qualified if you've never podcasted before?
24:11 Is Perfect Editing Keeping Us From Podcasting
28:58 Scale of 1-10: Should Editors Podcast?
Panelists:
Julia Levine - ThePodcastTeacher.com
Julia, aka The Podcast Teacher™, is a certified podcast growth coach and former educator who helps solopreneurs use their podcasts to attract ideal clients and grow their business.
She's the host of Podcasting for Solopreneurs, where she shares strategic tips to turn weekly episodes into powerful marketing assets. With a background in education and a proven track record of helping podcasters grow their audience and increase their impact, Julia is known for making podcast strategy simple, effective, and results-driven.
Steve Cosio - Podcast Mansfield
From 30 years in news/talk radio to podcaster, since 2020, Steve Cosio is currently the “voice of news” for the city of Mansfield, Texas, in lieu of a local newspaper. Find the show at AboutMansfield.com
He also runs Podcast studio in Mansfield, where locals can rent studio time and get their podcast recordings professionally produced, at PodcastMansfield.com
Jon Gay - JAG Podcast Productions
Following a 15 year radio career, Jon "JAG" Gay founded JAG in Detroit Podcasts in 2018, and rebranded to JAG Podcast Productions in August 2025. He helps clients build podcasts from the ground up and offers producer, co-host, and editing services.
He also hosts his own show, "The JAG Show".
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The Tools:
*Riverside.fm to RECORD
We used Riverside to record this episode, create video shorts for marketing the show, and create a "Video Lite" version for YouTube.
The audio version was edited by Steve Stewart using Audacity. Could you even tell? 😁
*WhisperTranscribe for SHOW NOTES
WhisperTranscribe assisted in the crafting of this episode description. It probably saved me 30 minutes by providing a summary and a list of chapters.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
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Mentioned in this episode:
"What do you want for Christmas"
Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Megan Shields discusses the intricacies of Facebook advertising, particularly for podcast editors who want to help their clients expose their clients’ shows to a larger audience. She emphasizes the importance of understanding the relevance of Facebook ads in today's digital landscape, debunks common myths, and outlines strategies for both client acquisition and podcast promotion.
Megan explains the role of the Meta tracking pixel, how to set up effective ad campaigns, and also highlights the importance of collaboration between podcast editors and ad managers to maximize ROI and achieve business goals.
Takeaways
- Facebook ads remain relevant with 3 billion monthly users
- Advertising will always work if done correctly
- The Meta tracking pixel is essential for measuring ad success
- Understanding your cost per lead is vital for ad campaigns
- Collaboration between podcast editors and ad managers enhances results
Key moments:
(00:00) The Relevance of Facebook Ads Today
(09:31) Understanding Facebook Ads Myths
(11:26) Strategies for Client Acquisition vs. Podcast Promotion
(18:09) The Role of Meta Tracking Pixel
(24:30) Setting Up and Budgeting for Ads
(27:36) Content Types for Effective Ads
(30:25) Maximizing ROI Beyond "Just" Podcast Promotion
(42:43) Key Metrics to Monitor for Ad Success
About Megan Shields:
Megan is, as her husband calls her, a snow-plow of progress.
Starting her sales career at age 24, she hit the ground running and became the top 10% of producers in the nation within the first 2 years by using the power of social media.
After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born.
Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads.
Find Megan at ChimeHouseMedia.com
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Our Editor for this episode: Alejandro Ramierz
Interested in talking with Alejandro about editing your show? Find him on LinkedIn.
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Tools we used:
*Riverside.fm to RECORD & SHOW NOTES
We used Riverside to record this episode and create the basis of the show notes, including a list of takeaways and chapters. We also used the video editing tools to create a video version for YouTube.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
Mentioned in this episode:
New, Events, and Tips in the Podcast Editor Industry Newsletter
Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter.
Podcast Editor Industry Newsletter
"What do you want for Christmas"
Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Can posting your prices harm or help your business?
Matthew Bliss and Mike Wilkerson join us to debate the benefits and pitfalls of giving potential clients a peek at what you charge, and the need for a strong value proposition regardless!
At the end, Steve shares his 2025 experiment of posting rates on his website. Did it help? Listen to find out!
Summary:
Visible pricing can attract the right clients but may deter others
Discovery calls are essential for understanding client needs and budgets
Experience plays a crucial role in determining pricing strategies
Building relationships in the podcasting community is vital
A qualitative sales page can effectively communicate value
Podcast editing is a collaborative effort, not a commodity service
Key moments:
(00:00) The Pricing Debate in Podcast Editing
(12:17) Understanding Client Budgets
(18:28) The Impact of Pricing on Client Acquisition
(24:59) Navigating the Business of Podcast Editing
(32:17) Understanding Value in Podcasting Services
(39:00) The Importance of Communicating Value
(46:09) Analogies for Podcasting Value
(52:22) Resource Allocation and Client Engagement
Our guests:
About Matthew Bliss:
Matthew is an Australian podcast engineer, producer, and educator who relocated from Australia to Ireland.
He has worked as IT Classroom Support & Digital Technologies Curriculum Support in schools, and as a trainer, digital workplace expert and learning development professional from his time in State Government in Australia.
And Matthew is the founder of MBPod.com, where he offers comprehensive production, consultation, and training services to indie and business podcasters.
Plus, he hosts and co-hosts a few shows himself!
Find Matthew Bliss at his website or his podcast Re:Thinking Podcasting
About Mike Wilkerson:
Mike, known as The STLPodFather , has been a pioneering voice in podcasting since 2005, turning every misstep into a lesson for aspiring creators.
With thousands of hours behind the mic and keyboard, he’s built The 2GuysTalking Podcast Network into a dynamic hub of business, marketing, and storytelling.
From studio capture to editing audio and video programming, voiceover sourcing to promotion, Mike transforms raw ideas into polished productions.
His mission? To spark your light bulb moments - and make sure they shine to guide you to a brighter future filled with perspective, education and legacy.
Find more at https://2guystalking.com or the show he does with Bryan Entzminger - The Podcast Gauntlet
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Tools we used:
*Riverside.fm to RECORD and edit a video version
We used Riverside to record, provide the basis for the show notes, and even edit a different version for YouTube.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
______________________________
Mentioned in this episode:
"What do you want for Christmas"
Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts
New, Events, and Tips in the Podcast Editor Industry Newsletter
Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter.
Podcast Editor Industry Newsletter
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Adam Schaeuble discusses the three buckets of podcast growth that we can share with our clients:
- Effort-based marketing
- Paid advertising
- Organic discoverability
We discuss insights on leveraging paid ads on podcast platforms and the significance of SEO in podcasting - plus the need for helping our clients focus on growth strategies that yield tangible results.
Key takeaways:
- The three buckets of podcast GROWTH
- Effort-based marketing is often the LEAST effective for growth
- Our clients should focus on leveraging their shows to GAIN CLIENT of their own rather than sponsorships
- Organic discoverability is CRUCIAL for attracting the right audience
- Show names should be strategic and include relevant KEYWORDS for better searchability
- Using a 72-hour promotion window can MAXIMIZE VISIBILITY
- Paid advertising on platforms like Overcast can yield BETTER RESULTS than social media ads
- Podcast SEO is DIFFERENT from traditional SEO; focus on keywords relevant to podcast platforms
- Rebranding can significantly impact download numbers and audience engagement
Key moments:
(03:04) The Three Buckets of Podcast Growth
(05:50) Effort-Based Marketing Strategies
(12:03) Paid Advertising Insights
(21:50) Organic Discoverability and SEO Strategies
About Adam Schaeuble:
Adam is an online business coach for podcasters. He teaches podcasters simple strategies to help them make more money with their online business.
Adam has been podcasting since 2015 and he's the host of a Top 100 ranked entrepreneurship podcast: Podcasting Business School.
Find him at https://www.podcastingbusiness.school
Our Editor
This episode of the Podcast Editors Mastermind was edited by Alejandro Ramirez. You can find him on LinkedIn if you're interested in talking with him about editing your show.
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Tools we used:
*Riverside.fm to RECORD
We used Riverside to record this episode, create video shorts, and help with coming up with ideas for the show notes.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
______________________________
Mentioned in this episode:
New, Events, and Tips in the Podcast Editor Industry Newsletter
Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter.
Podcast Editor Industry Newsletter
"What do you want for Christmas"
Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
I've been saying for over a decade that 50% of downloads are lies. The truth came out when the IOS 17 update hit, and everyone realized the Emperor had only half of his clothes.
But Analytics? Those are GOLD!
Seth Silvers from storyon.co shares the importance of analytics and metrics in measuring success.
We go into the significance of retention rates, the need for experimentation in formats and the first 5 minutes of an episode, and how he communicate all this to their clients.
Our conversation highlights the challenges of understanding downloads versus plays, the role of completion rates, and the long-term benefits of nurturing an audience.
Key moments:
- Seth emphasizes the importance of analytics in podcasting
- Retention rates are more important than downloads for measuring success
- Clients should be willing to experiment with their podcast content
- The first 30 seconds of a podcast are crucial for retaining listeners
- Spotify says the first 5 minutes is crucial to their recommendation engine
- Paid advertising won't fix a bad podcast or business
- Feedback loops in podcasting can be long and challenging
- It's essential to track metrics weekly to make timely adjustments
- Podcasts serve best as a middle-of-funnel marketing tool
- Quality content leads to organic growth and audience retention
- Understanding the difference between downloads and plays is vital for podcasters
Resources:
- Apple's Analytics: https://podcastsconnect.apple.com
- Spotify's Analytics: https://creators.spotify.com
- Amazon Music Analytics: https://podcasters.amazon.com
About Seth Silvers:
Seth is the founder and lead strategist of Story On Media, a podcast strategy and production agency working to help businesses launch and grow podcasts.
His team has worked with some of the leading podcasts and creators in the country along with helping launch successful podcasts in micro-niche business industries.
Find more at www.storyon.co
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Tools we used:
*Riverside.fm to RECORD
We used Riverside to record this episode. It also created an outline and list of key takeaways that helped us finalize the show notes.
Oh, and we used Riverside's Ai Tools for making the "Video Lite" version of the episode for YouTube.
*Captivate.fm for our podcast MEDIA HOST
We use Captivate to host the podcast. Captivate offers amazing features for a low monthly price, including full control of dynamic insertion, embedded chapters, and Blocks/Shortcodes to quickly add content to show notes (either static or dynamically!)
*Use of the above affiliate links may earn us a commission, which is used to support the efforts of this show. Thank you in advance for your support!
______________________________
Mentioned in this episode:
New, Events, and Tips in the Podcast Editor Industry Newsletter
Podcast Editing NEWS, Podcast Editing EVENTS, and Podcast Editing TIPS... You can get all this information FREE by subscribing to the Podcast Editor Industry newsletter.
Podcast Editor Industry Newsletter
"What do you want for Christmas"
Trying to answer the question "Hey, what do you want for Christmas?" I've got some ideas: Podcast Editor t-shirts! Or coffee mugs. ☕️ Or hats. 🧢 And even socks!🧦 Go to https://www.PodcastEditorAcademy.com/tshirts
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy