<description>&lt;p&gt;Around the world, people are developing low-emissions technologies - but they can only succeed if there is market demand.&lt;/p&gt; &lt;p&gt;In this episode, we hear how the First Movers Coalition helps create that market by getting big companies to invest in emerging technologies that aim to de-carbonise the 'hard to abate' sectors. And we meet the buyer and seller of low-emissions cement doing just that.&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Speakers&lt;/strong&gt;:&lt;/p&gt; &lt;p dir="ltr"&gt;Noam Boussidan, Programme Head, First Movers Coalition&lt;/p&gt; &lt;p&gt;Julia Fidler, Head of Materials and Fuels Decarbonisation, Microsoft&lt;/p&gt; &lt;p&gt;Joe Hicken, Senior Vice President of Business Development and Policy, Sublime Systems&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Links&lt;/strong&gt;:&lt;br /&gt; &lt;br /&gt; First Movers Coalition: &lt;a href= "https://initiatives.weforum.org/first-movers-coalition/home"&gt;https://initiatives.weforum.org/first-movers-coalition/home&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;Check out all our podcasts on &lt;a href= "http://wef.ch/podcasts"&gt;wef.ch/podcasts&lt;/a&gt;: &lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href="https://www.youtube.com/@wef"&gt;YouTube: https://www.youtube.com/@wef&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.weforum.org/podcasts/radio-davos"&gt;Radio Davos&lt;/a&gt; - &lt;a href="https://pod.link/1504682164"&gt;subscribe&lt;/a&gt;: &lt;a href= "https://pod.link/1504682164"&gt;https://pod.link/1504682164&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.weforum.org/podcasts/meet-the-leader"&gt;Meet the Leader&lt;/a&gt; - &lt;a href="https://pod.link/1534915560"&gt;subscribe&lt;/a&gt;: &lt;a href= "https://pod.link/1534915560"&gt;https://pod.link/1534915560&lt;/a&gt;&lt;/p&gt; &lt;p dir="ltr"&gt;&lt;a href= "https://www.weforum.org/podcasts/agenda-dialogues"&gt;Agenda Dialogues&lt;/a&gt; - &lt;a href= "https://pod.link/1574956552"&gt;subscribe&lt;/a&gt;: &lt;a href= "https://pod.link/1574956552"&gt;https://pod.link/1574956552&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;br /&gt; Join the &lt;a href= "https://www.facebook.com/groups/wefpodcastclub"&gt;World Economic Forum Podcast Club&lt;/a&gt;: &lt;a href= "https://www.facebook.com/groups/wefpodcastclub"&gt;https://www.facebook.com/groups/wefpodcastclub&lt;/a&gt;&lt;/p&gt;</description>

Radio Davos

World Economic Forum

How to nudge heavy industry to sustainability: the First Movers Coalition

SEP 11, 202538 MIN
Radio Davos

How to nudge heavy industry to sustainability: the First Movers Coalition

SEP 11, 202538 MIN

Description

Around the world, people are developing low-emissions technologies - but they can only succeed if there is market demand. In this episode, we hear how the First Movers Coalition helps create that market by getting big companies to invest in emerging technologies that aim to de-carbonise the 'hard to abate' sectors. And we meet the buyer and seller of low-emissions cement doing just that. Speakers: Noam Boussidan, Programme Head, First Movers Coalition Julia Fidler, Head of Materials and Fuels Decarbonisation, Microsoft Joe Hicken, Senior Vice President of Business Development and Policy, Sublime Systems Links: First Movers Coalition: https://initiatives.weforum.org/first-movers-coalition/home Check out all our podcasts on wef.ch/podcasts: YouTube: https://www.youtube.com/@wef Radio Davos - subscribe: https://pod.link/1504682164 Meet the Leader - subscribe: https://pod.link/1534915560 Agenda Dialogues - subscribe: https://pod.link/1574956552 Join the World Economic Forum Podcast Club: https://www.facebook.com/groups/wefpodcastclub