In this episode of The Global Fresh Series, we take a deep dive into the numbers shaping what’s on our plates — comparing the staggering $3.23 trillion global ultra-processed foods market with the $1.27 trillion fresh-produce sector projected by 2034. Host Juanita Gaglio unpacks where the real opportunities lie for fruits and vegetables to innovate, inspire, and add value — from blending fresh ingredients into convenient foods to leveraging consumer love for healthy, ready-to-eat options. We also listen in on what consumers are saying about fresh produce — how presentation, freshness, and even festive holiday packaging are giving sales a noticeable lift.

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