Most new lash artists target the wrong audience—girls who love lashes but can’t afford consistent refills. This episode breaks down how to choose the right client avatar, why income matters more than you think, and how platform choice changes once you know who you’re actually trying to reach.We walk through the “Jennifer” example (the high-earning client who books every 2 weeks), the mistake of relying on TikTok/IG Gen-Z traffic, and why Facebook still matters even if you personally hate it. We also get into personal-brand vs. business-brand decisions, when to attach your name to the account, and how to plan for future services or scaling.What you’ll learn:Why your ideal client isn’t 18–21 (even if you love IG influencers)How to estimate who can realistically afford refillsThe “Jennifer Avatar” breakdown and how to build your ownWhy platform choice depends on your client’s age + incomeHow Facebook still converts even if you never use itWhether to name your page after you or the salonHow to think long-term if you might expand services or sell your brandThe 7–14 touchpoint rule for higher-ticket bookingsWhy YouTube brings out-of-state clientsHow reviews and testimonials close buyers faster than anything elseIf you want a full-time clientele—not just random one-offs—this episode shows you how to attract clients who stay, pay, and refer.Connect with Cosmina on IGSign Up For A Free Lash TrainingText Me Here On My Podcast Contact Any Questions About My Lash Classes