This episode cuts through the noise and shows you exactly where a new lash artist should focus online. No more guessing, no more trying to “be everywhere.” We break down why Google Maps is your real #1 platform, how Instagram + Facebook work together to build trust, and why every serious artist should secure usernames across all major platforms—even if you’re not posting yet.We also talk about YouTube’s hidden power, how clients binge content before buying, how ChatGPT can speed up your entire workflow, and why the right systems bring in better clients with less effort.What you’ll learn:Why YouTube drives high-trust clients (even if you’re not active there)The easiest place to start if you’re not comfortable on cameraHow ChatGPT can help with content, captions, planning, and even shoppingWhy Google Maps is more important than Instagram when you’re getting startedHow Instagram + Facebook work together to boost visibilityWhy securing your usernames on all platforms helps your Google rankingThe “light switch” mindset for running ads only when you need clientsHow better systems = higher-paying, more loyal clientsWhy your personal brand vs. business brand choice matters long-termIf you want a simple online strategy that actually gets clients—not confusion—this episode gives you the blueprint.Connect with Cosmina on IGSign Up For A Free Lash TrainingText Me Here On My Podcast Contact Any Questions About My Lash Classes