<p>Ed Rimmer CEO of <strong>Time Finance</strong> (<a href="https://www.directorstalkinterviews.com/company/time.l" target="_self">LON:TIME</a>) lays out why planning alone is no longer enough for SMEs navigating rising costs and global disruption. He highlights the growing gap between profitability and survival, and explains why access to flexible funding, not just traditional lending, is becoming the decisive factor in whether businesses can ride out volatility and seize opportunity.🎯 Key Moments</p><ul><li><strong>00:12</strong> – Why forecasting matters more in uncertain markets</li><li><strong>00:20</strong> – The real-world pressures hitting SMEs: inflation, delays, fuel costs</li><li><strong>01:44</strong> – Pricing strategy dilemmas in volatile conditions</li><li><strong>02:02</strong> – “Cash is king” and why profit doesn’t guarantee survival</li><li><strong>02:31</strong> – Funding options beyond traditional loans and overdrafts</li><li><strong>03:12</strong> – How asset-based lending unlocks flexible growth capital</li><li><strong>04:06</strong> – Why brokers are critical in navigating complex funding markets</li></ul><p><br></p><p><strong>What Time Finance does:</strong></p><p>Time Finance provides flexible funding solutions to SMEs, including asset-based lending such as invoice finance and asset finance, helping businesses improve cash flow and support growth.</p><p>https://www.directorstalkinterviews.com/time-finance-how-smes-can-strengthen-cash-flow-and-thrive-through-uncertainty-video/4121249214</p>