The Loddington Shoot - part of the GWCT's Allerton Project - is a fully functioning game shoot, but it is also where the organisation's boffins can test theories about habitat creation, predator management, stocking densities and a host other important factors that impact the running of a shoot, helping to shape best practice and advice for gamekeepers and farmers up and down the land. Alex Keeble is a Game and Wildlife Advisor for GWCT and has the honour of managing the Loddington Shoot. He joins Chris and George to discuss the shoot, the findings, and the idea of a million pound pheasant.