Breaking up with mockups: Filip Skrzesinski on Subframe's real-time design with code
MAY 5, 202542 MIN
Breaking up with mockups: Filip Skrzesinski on Subframe's real-time design with code
MAY 5, 202542 MIN
Description
<p>In this episode of <em>Technically Speaking: AI Builders</em>, I sit down with Filip Skrzesinski, co-founder of Subframe, the UI design tool built for the AI era.</p><p>Subframe isn’t just another no-code platform or AI playground. It’s a visual way to build production-ready software, allowing designers and non-technical teammates to collaborate directly with engineers using code-native components, real-time prototyping, and AI-assisted workflows. Filip calls it “design with code.”</p><p>We unpack what it really means to bridge the gap between design and development, the philosophical shift away from static mockups, and how Subframe puts creative control back into the hands of full product teams. We also get into:</p><p>* Why designers should think more like engineers (and vice versa)</p><p>* How AI becomes a co-creator, not a replacement</p><p>* What makes a good design system “trainable” for AI</p><p>* Why stress-testing components in Subframe feels like building your own mini design tool</p><p>* What it looks like when prototyping and production merge</p><p>If you’re a designer, builder, or curious product leader navigating the messy middle of AI and UI, this episode offers practical insights, creative inspiration, and a glimpse into the future of design tools.</p><p>Learn more at <a target="_blank" href="https://subframe.com">subframe.com</a></p><p>Timestamps</p><p>00:00 Filip Skrzesinski x Harrison Wheeler: AI Product Builders Series</p><p>00:25 Introduction</p><p>02:56 Where Subframe sits in the product development process</p><p>06:02 The origin story</p><p>10:39 The ideal customer profile</p><p>21:13 What makes Subframe stand out?</p><p>27:11 Where a designers job starts</p><p>30:15 Examples of how people are using the platform</p><p>34:51 How to get started within minutes</p><p>37:26 How organizations can embrace</p><p>40:18 Closing and whats next</p><p>Mentions</p><p>* <a target="_blank" href="https://subframe.com">Subframe.com</a> — Official website</p><p>* <a target="_blank" href="https://www.linkedin.com/in/filipskrzesinski/">Filip Skrzesinski on LinkedIn</a></p><p>Follow Harrison Wheeler and Technically Speaking</p><p>* <a target="_blank" href="http://technicallyspeakinghw.substack.com">Newsletter</a></p><p>* <a target="_blank" href="http://www.linkedin.com/in/hmwheeler">LinkedIn</a></p><p>* <a target="_blank" href="http://youtube.com/technicallyspeakinghw">YouTube</a></p><p><em>Technically Speaking is where I share reflections, insights, and conversations to help you lead with confidence, clarity, and community. Are you looking to level up your design leadership and management craft? Spend an hour with me for personalized </em><a target="_blank" href="https://calendly.com/harrison-wheeler"><em>1:1 coaching</em></a><em> to help you thrive in your role.</em></p> <br/><br/>Get full access to Technically Speaking at <a href="https://technicallyspeakinghw.substack.com/subscribe?utm_medium=podcast&utm_campaign=CTA_4">technicallyspeakinghw.substack.com/subscribe</a>