<description>&lt;p&gt;What makes a truly great brand? How can &lt;em&gt;you&lt;/em&gt; build a personal brand to amplify your impact? &lt;/p&gt;



&lt;div style="height:20px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;p&gt;If it sounds intimidating, you&amp;#8217;re not alone. But it doesn&amp;#8217;t have to be!&lt;/p&gt;



&lt;div style="height:20px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;p&gt;Learn from branding experts, innovative content creators, and Coke Scholars Safiya, Tiffany, Kaiti, and Ben:&lt;/p&gt;



&lt;ul class="wp-block-list"&gt;&lt;li&gt;&lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" target="_blank"&gt;Safiya Jihan Miller&lt;/a&gt; (2005) &amp;#8211; Founder &amp;amp; Fashion Designer, &lt;a rel="noreferrer noopener" href="https://safiyajihan.com/" data-type="URL" data-id="https://safiyajihan.com/" target="_blank"&gt;SAFIYA JIHAN&lt;/a&gt; &amp;amp; Director, Microsoft&lt;/li&gt;&lt;li&gt;&lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" target="_blank"&gt;Tiffany Kassab Williams&lt;/a&gt; (1996) &amp;#8211; Strategic Thought Leader, &lt;a rel="noreferrer noopener" href="https://www.todembrands.com/" data-type="URL" data-id="https://www.todembrands.com/" target="_blank"&gt;Todem Brands&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" target="_blank"&gt;Kaiti Yoo&lt;/a&gt; (2018) &amp;#8211; Content Creator with 600K+ &lt;a rel="noreferrer noopener" href="https://www.youtube.com/c/KaitiYoo" data-type="URL" data-id="https://www.youtube.com/c/KaitiYoo" target="_blank"&gt;YouTube&lt;/a&gt; Subscribers&lt;/li&gt;&lt;li&gt;&lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" target="_blank"&gt;Ben Kaplan&lt;/a&gt; (1995) &amp;#8211; CEO, &lt;a rel="noreferrer noopener" href="https://topagency.com/" data-type="URL" data-id="https://topagency.com/" target="_blank"&gt;TOP Worldwide&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;



&lt;div style="height:20px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;p&gt;In the sixth episode of &lt;em&gt;The SIP&lt;/em&gt;, the panel shares their favorite personal brands, how to build your brand in a way that is polished yet authentic, and what makes for great digital content (and how to get over the fear of creating it, too). They also discuss their unique journeys in brand building and some favorite tools to get it all done. &lt;/p&gt;



&lt;div style="height:20px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;p&gt;The episode is introduced by &lt;a href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#aisha" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#aisha" target="_blank" rel="noreferrer noopener"&gt;Aisha Chebbi&lt;/a&gt; (2020).&lt;/p&gt;



&lt;div style="height:20px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;p&gt;Watch a video of Safiya, Tiffany, Kaiti, and Ben recording this episode&amp;nbsp;&lt;a href="https://www.youtube.com/watch?v=nGNP84LC7bY" data-type="URL" data-id="https://www.youtube.com/watch?v=nGNP84LC7bY" target="_blank" rel="noreferrer noopener"&gt;here&lt;/a&gt;&amp;nbsp;with captions.&lt;/p&gt;



&lt;div style="height:15px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;iframe width="560" height="315" src="https://www.youtube.com/embed/nGNP84LC7bY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""&gt;&lt;/iframe&gt;



&lt;div style="height:40px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;p&gt;&lt;em&gt;&lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/podcast" data-type="page" data-id="6183" target="_blank"&gt;The SIP&lt;/a&gt;&lt;/em&gt;, short for &lt;em&gt;The Coke Scholars Ignite Podcast&lt;/em&gt;, shares a taste of the Coke Scholars around the world who are igniting positive change.&lt;/p&gt;



&lt;div style="height:20px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;p&gt;Learn more about items referenced in this episode:&lt;/p&gt;



&lt;ul class="wp-block-list"&gt;&lt;li&gt;&lt;em&gt;The SIP&lt;/em&gt; &amp;#8211; &lt;a rel="noreferrer noopener" href="http://www.cokeurl.com/thesip" target="_blank"&gt;cokeurl.com/thesip&lt;/a&gt;&lt;/li&gt;&lt;li&gt;The Coca-Cola Scholars Program &amp;#8211; &lt;a rel="noreferrer noopener" href="http://www.coca-colascholarsfoundation.org/" target="_blank"&gt;coca-colascholarsfoundation.org&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Safiya Jihan Miller bio &amp;#8211; &lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" target="_blank"&gt;https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Tiffany Kassab Williams bio &amp;#8211; &lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" target="_blank"&gt;https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Kaiti Yoo bio &amp;#8211; &lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" target="_blank"&gt;https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Ben Kaplan bio &amp;#8211; &lt;a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" target="_blank"&gt;https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;How to Go to College Almost for Free&lt;/em&gt; &amp;#8211; &lt;a rel="noreferrer noopener" href="https://www.amazon.com/How-Go-College-Almost-Free/dp/0060937653" target="_blank"&gt;https://www.amazon.com/How-Go-College-Almost-Free/dp/0060937653&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;em&gt;Atomic Habits&lt;/em&gt; &amp;#8211; &lt;a rel="noreferrer noopener" href="https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;amp;qid=1667352296&amp;amp;sr=1-1" target="_blank"&gt;https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;amp;qid=1667352296&amp;amp;sr=1-1&lt;/a&gt;&lt;/li&gt;&lt;li&gt;Planoly &amp;#8211; &lt;a rel="noreferrer noopener" href="https://www.planoly.com/" target="_blank"&gt;https://www.planoly.com/&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;



&lt;div style="height:50px" aria-hidden="true" class="wp-block-spacer"&gt;&lt;/div&gt;



&lt;h2 class="wp-block-heading"&gt;Listen to The SIP: Season 3, Episode 6 Now&lt;/h2&gt;



&lt;p&gt;&lt;/p&gt;&lt;p&gt;The post &lt;a href="https://www.coca-colascholarsfoundation.org/blog/the-power-of-building-your-brand-with-safiya-tiffany-kaiti-and-ben/"&gt;The Power of Building Your Brand with Safiya, Tiffany, Kaiti, and Ben&lt;/a&gt; first appeared on &lt;a href="https://www.coca-colascholarsfoundation.org"&gt;Coca-Cola Scholars Foundation&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;The post &lt;a rel="nofollow" href="https://www.coca-colascholarsfoundation.org/blog/the-power-of-building-your-brand-with-safiya-tiffany-kaiti-and-ben/"&gt;The Power of Building Your Brand with Safiya, Tiffany, Kaiti, and Ben&lt;/a&gt; appeared first on &lt;a rel="nofollow" href="https://www.coca-colascholarsfoundation.org"&gt;Coca-Cola Scholars Foundation&lt;/a&gt;.&lt;/p&gt;</description>

The SIP: The Coke Scholars Ignite Podcast

Coca-Cola Scholars Foundation

The Power of Building Your Brand with Safiya, Tiffany, Kaiti, and Ben

NOV 2, 202268 MIN
The SIP: The Coke Scholars Ignite Podcast

The Power of Building Your Brand with Safiya, Tiffany, Kaiti, and Ben

NOV 2, 202268 MIN

Description

<p>What makes a truly great brand? How can <em>you</em> build a personal brand to amplify your impact? </p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p>If it sounds intimidating, you&#8217;re not alone. But it doesn&#8217;t have to be!</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p>Learn from branding experts, innovative content creators, and Coke Scholars Safiya, Tiffany, Kaiti, and Ben:</p> <ul class="wp-block-list"><li><a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" target="_blank">Safiya Jihan Miller</a> (2005) &#8211; Founder &amp; Fashion Designer, <a rel="noreferrer noopener" href="https://safiyajihan.com/" data-type="URL" data-id="https://safiyajihan.com/" target="_blank">SAFIYA JIHAN</a> &amp; Director, Microsoft</li><li><a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" target="_blank">Tiffany Kassab Williams</a> (1996) &#8211; Strategic Thought Leader, <a rel="noreferrer noopener" href="https://www.todembrands.com/" data-type="URL" data-id="https://www.todembrands.com/" target="_blank">Todem Brands</a></li><li><a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" target="_blank">Kaiti Yoo</a> (2018) &#8211; Content Creator with 600K+ <a rel="noreferrer noopener" href="https://www.youtube.com/c/KaitiYoo" data-type="URL" data-id="https://www.youtube.com/c/KaitiYoo" target="_blank">YouTube</a> Subscribers</li><li><a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" target="_blank">Ben Kaplan</a> (1995) &#8211; CEO, <a rel="noreferrer noopener" href="https://topagency.com/" data-type="URL" data-id="https://topagency.com/" target="_blank">TOP Worldwide</a></li></ul> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p>In the sixth episode of <em>The SIP</em>, the panel shares their favorite personal brands, how to build your brand in a way that is polished yet authentic, and what makes for great digital content (and how to get over the fear of creating it, too). They also discuss their unique journeys in brand building and some favorite tools to get it all done. </p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p>The episode is introduced by <a href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#aisha" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#aisha" target="_blank" rel="noreferrer noopener">Aisha Chebbi</a> (2020).</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p>Watch a video of Safiya, Tiffany, Kaiti, and Ben recording this episode&nbsp;<a href="https://www.youtube.com/watch?v=nGNP84LC7bY" data-type="URL" data-id="https://www.youtube.com/watch?v=nGNP84LC7bY" target="_blank" rel="noreferrer noopener">here</a>&nbsp;with captions.</p> <div style="height:15px" aria-hidden="true" class="wp-block-spacer"></div> <iframe width="560" height="315" src="https://www.youtube.com/embed/nGNP84LC7bY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen=""></iframe> <div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div> <p><em><a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/podcast" data-type="page" data-id="6183" target="_blank">The SIP</a></em>, short for <em>The Coke Scholars Ignite Podcast</em>, shares a taste of the Coke Scholars around the world who are igniting positive change.</p> <div style="height:20px" aria-hidden="true" class="wp-block-spacer"></div> <p>Learn more about items referenced in this episode:</p> <ul class="wp-block-list"><li><em>The SIP</em> &#8211; <a rel="noreferrer noopener" href="http://www.cokeurl.com/thesip" target="_blank">cokeurl.com/thesip</a></li><li>The Coca-Cola Scholars Program &#8211; <a rel="noreferrer noopener" href="http://www.coca-colascholarsfoundation.org/" target="_blank">coca-colascholarsfoundation.org</a></li><li>Safiya Jihan Miller bio &#8211; <a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya" target="_blank">https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#safiya</a></li><li>Tiffany Kassab Williams bio &#8211; <a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany" target="_blank">https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#tiffany</a></li><li>Kaiti Yoo bio &#8211; <a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti" target="_blank">https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#kaiti</a></li><li>Ben Kaplan bio &#8211; <a rel="noreferrer noopener" href="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" data-type="URL" data-id="https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben" target="_blank">https://www.coca-colascholarsfoundation.org/blog/meet-the-scholars-from-season-3-of-the-sip/#ben</a></li><li><em>How to Go to College Almost for Free</em> &#8211; <a rel="noreferrer noopener" href="https://www.amazon.com/How-Go-College-Almost-Free/dp/0060937653" target="_blank">https://www.amazon.com/How-Go-College-Almost-Free/dp/0060937653</a></li><li><em>Atomic Habits</em> &#8211; <a rel="noreferrer noopener" href="https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1667352296&amp;sr=1-1" target="_blank">https://www.amazon.com/Atomic-Habits-Proven-Build-Break-ebook/dp/B07D23CFGR/ref=tmm_kin_swatch_0?_encoding=UTF8&amp;qid=1667352296&amp;sr=1-1</a></li><li>Planoly &#8211; <a rel="noreferrer noopener" href="https://www.planoly.com/" target="_blank">https://www.planoly.com/</a></li></ul> <div style="height:50px" aria-hidden="true" class="wp-block-spacer"></div> <h2 class="wp-block-heading">Listen to The SIP: Season 3, Episode 6 Now</h2> <p></p><p>The post <a href="https://www.coca-colascholarsfoundation.org/blog/the-power-of-building-your-brand-with-safiya-tiffany-kaiti-and-ben/">The Power of Building Your Brand with Safiya, Tiffany, Kaiti, and Ben</a> first appeared on <a href="https://www.coca-colascholarsfoundation.org">Coca-Cola Scholars Foundation</a>.</p><p>The post <a rel="nofollow" href="https://www.coca-colascholarsfoundation.org/blog/the-power-of-building-your-brand-with-safiya-tiffany-kaiti-and-ben/">The Power of Building Your Brand with Safiya, Tiffany, Kaiti, and Ben</a> appeared first on <a rel="nofollow" href="https://www.coca-colascholarsfoundation.org">Coca-Cola Scholars Foundation</a>.</p>