Counter Programming with Shira & Arielle
Counter Programming with Shira & Arielle

Counter Programming with Shira & Arielle

Shira & Arielle



Counter Programming with Shira & Arielle is your new favorite coronavirus/COVID-19 distraction podcast. Join this duo as they embark on a quest to bring the world counter programming of all kinds. They'll focus on countertops (namely, they're doing a series on marble, granite, and quartz), time counters, calorie counters, counters of other kinds... Each episode will be a mix of comedy and fun facts that no one knew they ever needed. Shira and Arielle have been friends for 5 years. They met in Jackson, Mississippi during their first job post-college at the Institute of Southern Jewish Life (yes, there are Jews in Mississippi). They lived 4 doors from one another. Now that they're on opposite sides of the country and experiencing intense anxiety due to the constant barrage of bad news surrounding coronavirus, they decided they needed a distraction. This distraction comes in the form of a podcast. Shira and Arielle are bringing you... Counter Programming. Tune in for stories, useless (read v. important) facts, and so much more. Episodes will be released weekly and will be available wherever you get your podcasts.Follow us on Instagram: @counterprogrammingpodFollow Shira on Twitter: @shishimoskFollow Arielle on Twitter: @ariellethisandthatYou can email us at [email protected]

Recent Episodes

Counter Programming On The Go: We Went to a Counting Crows Concert
JUL 20, 2023
Counter Programming On The Go: We Went to a Counting Crows Concert

In 2021, we published an episode on Counting Crows. We promised you back then, dear listeners, that if Counting Crows ever went on tour again, we'd make it our BUSINESS to get there to see them. Well, it finally happened.

In July 2023, Counter Programming hosts Shira Moskowitz and Arielle Nissenblatt headed to Jones Beach to see Counting Crows live. In this episode, we share our experience at the show.

Listen for:

  • Shira forgetting her wallet
  • Arielle not understanding how concerts work
  • A review of Huntington's best pizza joint
  • Our favorite concert attendees and why they rocked
  • A snippet of "Mr. Jones" live
  • So much more


Yes, it's been a while since we've published an episode! Thanks for listening to this one. Get in touch if you have a Counter topic we should cover:

Email: [email protected]
Instagram: counterprogrammingpod


Daniel Tureck - mixing and mastering
Caio Slikta - logo
Arielle Nissenblatt - scripting
Shira and Arielle - hosts

14 MIN
We're Back! Counter Programming on Between Two Mics with SquadCast
SEP 14, 2021
We're Back! Counter Programming on Between Two Mics with SquadCast

Hello Counties! It's been a minute but we're back with a feed drop!

We were recently interviewed by the co-founders of, Zach Moreno and Rock Felder, on their podcast, Between Two Mics: The Remote Recording Podcast.

They asked us to join them because when we wrapped season 2 of our podcast, Arielle posted
this epic tweet thread about podcast marketing. In it, Arielle writes about how in just 14 months, with no network backing, no ad budget, and a niche topic, we were able to reach 100,000 downloads for the podcast. In this interview, we explain how we did it. We also discuss how Counter Programming came to be, we talk about our friendship, and lots more. 

We hope you enjoy it. 

We've missed ya, Counties!

Sneak peek of what we discuss:

  • Clear and concise messaging AKA over-communication
  • Strategic promo & social swaps
  • Pitching AND catching
  • Sporadic guesting
  • In-app placement

This episode is longer than usual but it's worth it!


Thanks, as always to Daniel Tureck and Caio Slikta! Follow us on Instagram!

64 MIN
The Show May Be Over, but the Counting Continues...
JUN 2, 2021
The Show May Be Over, but the Counting Continues...

Well Counties, the time has finally come for us to bid adieu. Today we say goodbye to Counter Programming with Shira and Arielle. This little podcast has been a distraction for us during a crazy year, and we hope it's been that for you as well. We promised we'd continue Counter Programming until we were all vaccinated...and somehow that day is finally here. 

So now for some thank yous...

Thank you, Counties, for tuning in each week to join us on this counter topics journey.

Thank you to
Daniel Tureck who has worked his sound magic on each episode. He is truly the best in the biz and we feel so lucky to work with him. 

Thank you to our Season 2 guests: 

Thank you to Caio Slikta, who designed our logos for both seasons.

Thank you to Jason Shaw, for our theme music that we can't stop dancing to, Tennessee Hayride.

Want to keep in touch? Wed do!
Email us: [email protected]
Find us on IG: @counterprogrammingpod

Remember, the pandemic isn't actually over yet so stay safe and follow CDC guidelines! And of course, keep on counting. 

From our countertops to yours, 
Shira & Arielle  

41 MIN