<p class="">Despite lacking any knowledge whatsoever of the amusement industry, Kellogg’s sales manager Alistair Crooks and eccentric former RAF airman Phil Smith convinced a young Nolan Bushnell that they were the right men to introduce Atari’s Pong to the United Kingdom in 1973. Swiftly moving from importing to manufacturing, the company arguably grew too fast and was ill positioned to weather the perfect storm of the OPEC Oil Crisis and the Three Day Week, ultimately lasting only fourteen months. This is a nuts-and-bolts yet captivating tale of what might have been, recounted with modesty and good humour.</p> <span class="played"><span class="icon"></span></span> TDE EP42 - Atari UK Cofounder Alistair Crooks The Ted Dabney Experience <span class="progress"></span> <span class="total"></span> <figure class=" sqs-block-image-figure intrinsic " > <img data-stretch="false" data-image="https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg" data-image-dimensions="2000x2000" data-image-focal-point="0.5,0.5" alt="" data-load="false" elementtiming="system-image-block" data-sqsp-image-classic-block-image src="https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=1000w" width="2000" height="2000" sizes="(max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw" onload="this.classList.add(&quot;loaded&quot;)" srcset="https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5ddb01a1da2df3551200cc26/a745e076-e966-4f89-b93f-3a76c99ff20e/tde42.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs"> </figure>