<p>The late Jimmie Alford, (one of the most influential voices in the non profit world for over 30 years) talked about disruptive forces, as in an unexpected, significant change that defies previous patterns. It can be a situation or circumstance that creates dynamic change, transforming existing industries or creating new ones. It also can be what Alford called a revolutionary force as opposed to an evolutionary progression.</p> <p>With Covid-19, we are experiencing a disruptive force that will drastically alter how non-profits function in the days and years ahead.&nbsp;</p> <p>The Nonprofit Marketing Guide (in a 2015 study) found that of all the challenges non-profits face, Participating nonprofits ranked a lack of time to produce quality content as the biggest challenge faced, followed closely by a lack of funds for direct expenses and an inability to measure effectiveness. &nbsp;(H/t the Notre Dame Mendoza School of Business)</p> <p>Today's interview was recorded nearly two months ago, before we knew much of anything about Covid-19, but nows seems quite serendipitous. Organizations can connect with their volunteers and supporters through so many channels, and finding a way to make consistent content is key in garnering support for the organizations you serve.&nbsp;</p> <p>Gregory "Heady" Coleman believes sharing stories creates opportunity for others to learn, to be inspired and connect with others which leads to community.” He says "<strong>When people are living out their greatest story, we have better communities - a better world."</strong></p> <p>In this episode we talk about growing up navigating 1 bathroom shared by 9 people, His <strong>Go Win Philosophy</strong>, the mentors that helped shape him on his journey, Guthrie America, and why storytelling matters to a non-profit, and every other business. (ps: its worth listening to just for the Go Win section alone)</p> <p>Find more info at www.headycoleman.com&nbsp;</p> <p><br></p>