<p>Join Jeremy Au on the BRAVE Southeast Asia Tech Podcast for an exclusive masterclass with Eric Ries, legendary author of 'The Lean Startup' and the new book ‘Incorruptible: Why Good Companies Go Bad... and How Great Companies Stay Great’. They dive deep into the future of company building, how the AI boom is dramatically accelerating startup velocity, and why the standard venture capital playbook is often fundamentally broken. Eric reveals insights from his new research on corporate governance, explaining why ruthless business practices actually destroy long-term value and how true trustworthiness is a company's greatest asset. Essential listening for founders, operators, and VCs across Singapore, Indonesia, Vietnam, the Philippines, Thailand, and Malaysia who are looking to scale resilient, high-integrity startups.</p> <p>Watch, listen or read the full insight at <a href="https://www.bravesea.com/blog/become-incorruptible-eric-ries" target="_blank">https://www.bravesea.com/blog/become-incorruptible-eric-ries</a> </p> <p>Get transcripts, startup resources &amp; community discussions at<a href="https://www.bravesea.com/" target="_blank"> https://www.bravesea.com</a></p> <p>WhatsApp:<a href="https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e" target="_blank"> https://whatsapp.com/channel/0029VakR55X6BIElUEvkN02e</a></p> <p>TikTok:<a href="https://www.tiktok.com/@jeremyau" target="_blank"> https://www.tiktok.com/@jeremyau</a></p> <p>Instagram:<a href="https://www.instagram.com/jeremyauz" target="_blank"> https://www.instagram.com/jeremyauz</a></p> <p>Twitter X :<a href="https://x.com/jeremyau" target="_blank"> https://x.com/jeremyau</a></p> <p>LinkedIn:<a href="https://www.linkedin.com/company/bravesea" target="_blank"> https://www.linkedin.com/company/bravesea</a></p> <p>English:<a href="https://open.spotify.com/show/4TnqkaWpTT181lMA8xNu0T" target="_blank"> Spotify</a> |<a href="https://www.youtube.com/@JeremyAu?sub_confirmation=1" target="_blank"> YouTube</a> |<a href="https://podcasts.apple.com/sg/podcast/brave-southeast-asia-tech-singapore-indonesia-vietnam/id1506890464" target="_blank"> Apple Podcasts</a></p> <p>Bahasa Indonesia:<a href="https://open.spotify.com/show/2Vs8t6qPo0eFb4o6zOmiVZ" target="_blank"> Spotify</a> |<a href="https://www.youtube.com/watch?v=zmSAfC8oZMQ&amp;list=PLl9u6ECOP8_6DexuTNkCpmTwKDhRTKGcZ" target="_blank"> YouTube</a> |<a href="https://podcasts.apple.com/us/podcast/brave-teknologi-asia-tenggara-singapura-indonesia-vietnam-filipina-thailand-malaysia-perusahaan-rintisan-pendiri-dan/id1729433475" target="_blank"> Apple Podcasts</a></p> <p>Chinese:<a href="https://open.spotify.com/show/20AGbzHhzFDWyRTbHTVDJR" target="_blank"> Spotify</a> |<a href="https://www.youtube.com/watch?v=ZfPbq-Znr90&amp;list=PLl9u6ECOP8_67PEJ85ml-Pa6O8igaixdS" target="_blank"> YouTube</a> |<a href="https://podcasts.apple.com/au/podcast/brave-chinese-%E4%B8%9C%E5%8D%97%E4%BA%9A%E7%A7%91%E6%8A%80-%E6%96%B0%E5%8A%A0%E5%9D%A1-%E5%8D%B0%E5%BA%A6%E5%B0%BC%E8%A5%BF%E4%BA%9A-%E8%B6%8A%E5%8D%97-%E8%8F%B2%E5%BE%8B%E5%AE%BE-%E6%B3%B0%E5%9B%BD%E5%92%8C%E9%A9%AC%E6%9D%A5%E8%A5%BF%E4%BA%9A%E5%88%9D%E5%88%9B%E4%BC%81%E4%B8%9A-%E5%88%9B/id1734175342" target="_blank"> Apple Podcasts</a></p> <p>#US #Startup #Founder #Author #startupbook #Podcast #southeastasia #techpodcast</p> <p><br /></p> <p>00:00 - Introduction &amp; The Myth of Ruthless Business</p> <p>01:21 - The Origin Story of "The Lean Startup"</p> <p>04:24 - Achieving Product-Market Fit During a Recession</p> <p>07:19 - Eric's Identity Shift: From Engineer to Global Author</p> <p>09:23 - How "Lean Startup" Principles Apply to the AI Boom</p> <p>12:00 - The New Book: Protecting Your Company's Mission</p> <p>18:35 - Why "Good Governance" Can Actually Destroy Value</p> <p>23:55 - Overcoming the Pressure to Exploit Customers (The Costco Example)</p> <p>32:21 - Founder Transitions &amp; The Story of Novo Nordisk</p> <p>38:28 - AI Agents vs. Human Creativity: Eric's Contrarian Take</p> <p>41:00 - AI Fact-Checks Eric Ries Live</p> <p>43:04 - Key Takeaways &amp; Conclusion</p> <p><br /></p>