<description>&lt;p&gt;Over nine years Sotirios Paroutis and Luciano Oviedo were able to go behind the scenes at Cisco and see how the company reacted to the emergence of Amazon Web Services&amp;apos; cloud platform that disrupted its established business model. Cisco was able to come back and Core Insights host Trevor Barnes interviews the pair to find out the five lessons they learned through their research that other companies can use to come back from a disruptive innovation. Read more on the research &lt;a href='https://www.wbs.ac.uk/news/five-steps-to-recover-from-disruptive-innovation/'&gt;here&lt;/a&gt;.&lt;/p&gt;</description>

Core Insights: Strategy

Warwick Business School

How your company should fight back if it has been hit by disruptive innovation

MAR 18, 202129 MIN
Core Insights: Strategy

How your company should fight back if it has been hit by disruptive innovation

MAR 18, 202129 MIN

Description

Over nine years Sotirios Paroutis and Luciano Oviedo were able to go behind the scenes at Cisco and see how the company reacted to the emergence of Amazon Web Services' cloud platform that disrupted its established business model. Cisco was able to come back and Core Insights host Trevor Barnes interviews the pair to find out the five lessons they learned through their research that other companies can use to come back from a disruptive innovation. Read more on the research here.