<description>&lt;p&gt;Companies have been falling victim to the competency trap for many years, most notably Kodak, which failed to anticipate the switch to digital cameras in time and disappeared from our lives. Jerker Denrell, Professor of Behavioural Science, explains to Core Insights host Trevor Barnes just what the competency trap is and how firms can avoid it,  detailing the mindset and steps needed. Read more on how to avoid the competency trap &lt;a href='https://www.wbs.ac.uk/news/to-avoid-the-competency-trap-means-being-irrational/'&gt;here&lt;/a&gt;.&lt;/p&gt;</description>

Core Insights: Strategy

Warwick Business School

The competency trap and how companies can avoid it

APR 13, 202130 MIN
Core Insights: Strategy

The competency trap and how companies can avoid it

APR 13, 202130 MIN

Description

Companies have been falling victim to the competency trap for many years, most notably Kodak, which failed to anticipate the switch to digital cameras in time and disappeared from our lives. Jerker Denrell, Professor of Behavioural Science, explains to Core Insights host Trevor Barnes just what the competency trap is and how firms can avoid it,  detailing the mindset and steps needed. Read more on how to avoid the competency trap here.