Marketing with Pankaj
Pankaj Singh
Recent Episodes
Digital Marketing professionals need to be on the lookout for the most effective tools that can help them execute a proper strategy, take their marketing campaigns to the next level and zoom past the competition.
The phones we hold in our hands today are actually mini computers. And the way that most people enjoy using them is via apps. Apps are purpose-built pieces of software that help make life easier or entertain us in some way.
There are thousands of cool apps to make your work life easier.
1) Buffer
2) Hootsuite
5) Later app
6) Mention
7) Canva
9) Google Ads
10) Google Analytics
All these marketing apps can help you to run your business directly from your phone while traveling or outside the office. You can create, track, audit and stay connected with your customers while on the go. Best of all, many of them are free or very low cost to use. As technology continues to evolve there is a huge benefit in adopting these new mobile tools to your business.
For any questions, you can visit my website www.singhpankaj.com
YouTube offers small businesses a free tool to create videos
With many businesses of all sizes struggling amid the coronavirus shutdown, YouTube announced yesterday- 14thof April the launch of its Video Builder Tool for firms that need an easy and low-cost way to create videos.
Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.
YouTube has been working on the tool for the last few months, but now, amid the COVID-19 lockdowns, where in-person video shoots are no longer an option, and many small businesses are strapped for cash. Tools such as the Video Builder can be used with existing assets to help brands stay fresh in the minds of their customers as well as keep them informed.
The YouTube Video Builder allows businesses with less multimedia experience or resources to generate quick video ads. For more established brands and agencies, it may also be a good tool for quickly testing new messaging and assets. The tool lets businesses animate static assets, like text, images, and logos, with music and transitions for ads on YouTube.
YouTube’s Video Builder advantage is that the tool produces videos that are optimized for YouTube viewers and integrated with the Google Ads program.
To gain access to the tool, the business will need only a Google Account that can be used to log into Google’s services, like Gmail and YouTube. If they don’t have one, they can link their non-Google email address to a Google account instead. And to save and publish the video, the business will need its own YouTube channel.
You can apply for access to YouTube's Video Builder tool here.
For any questions you can visit my website www.singhpankaj.comYouTube offers small businesses a free tool to create videos
With many businesses of all sizes struggling amid the coronavirus shutdown, YouTube announced yesterday- 14thof April the launch of its Video Builder Tool for firms that need an easy and low-cost way to create videos.
Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.
YouTube has been working on the tool for the last few months, but now, amid the COVID-19 lockdowns, where in-person video shoots are no longer an option, and many small businesses are strapped for cash. Tools such as the Video Builder can be used with existing assets to help brands stay fresh in the minds of their customers as well as keep them informed.
The YouTube Video Builder allows businesses with less multimedia experience or resources to generate quick video ads. For more established brands and agencies, it may also be a good tool for quickly testing new messaging and assets. The tool lets businesses animate static assets, like text, images, and logos, with music and transitions for ads on YouTube.
YouTube’s Video Builder advantage is that the tool produces videos that are optimized for YouTube viewers and integrated with the Google Ads program.
To gain access to the tool, the business will need only a Google Account that can be used to log into Google’s services, like Gmail and YouTube. If they don’t have one, they can link their non-Google email address to a Google account instead. And to save and publish the video, the business will need its own YouTube channel.
You can apply for access to YouTube's Video Builder tool here.
For any questions, you can visit my website www.singhpankaj.com
Sniply is a social media and content marketing tool for driving traffic and conversions through content curation. Sniply adds your branded call-to-action to every link you share, allowing you to engage your audience through everything you post.
Snip.ly is a tool that you could use to share an awesome piece of content written by an influencer in your industry and use it to drive a wave of targeted traffic to your site. So every time you share an article on any social network, instead of sharing the original link you share the Snip.ly link, which allows the destination page to have a call to action at the bottom of the page, directing the reader to the desired landing page on your own website. Sniply monitors how your audience is engaging with the links you share so you can keep track of link clicks, conversion rates, and more.
You can create a free account at snip.ly, no credit card required. The basic version is free.
The basic free account gives you access to the analytics and around 1000 clicks/month. The paid versions of the account give you more control over customization of the buttons, logos and the overall look and feel of the “snip”. I recommend starting with the free version to get a sense of what this tool could do for you or your business and then upgrade depending on your budget.
You can also install the snip.ly chrome extension, it makes snipping that much easier. Every time you visit an interesting page, you can “snip” it right from your browser’s toolbar and post it directly to Twitter and other social media pages.
Overall, Snip.ly is a great tool that, if used correctly, can drive a ton of traffic to your website and generate leads. It is simple, easy to use and more importantly a very cost-effective way to drive traffic to your website or blog.
So go ahead and start adding a call to action to every link you share.
For any questions, you can visit my website www.singhpankaj.com
- Google Digital Garage – It is a Comprehensive Digital Course by Google covering all aspects of the Digital world. The best part of the course comes with a Certification at the end, so that's something you can display on your CV.
- Google Skillshop – With Google Skillshop Develop skills you can apply right away, with e-learning courses designed by Google product experts. Learn at your own pace and get Google product certified.
- Hubspot Academy – Here you get Lots of free courses. Take your professional skills to the next level. From quick, practical courses to comprehensive certifications, learn everything you need to know about the most sought-after business skills.
- SEM Rush Academy – It is A Good place to learn basic SEO. They also have an excellent keyword research program, completely free. This is something you gotta learn well if you seek to make a career in SEO.
- Moz Academy – Here you will find Everything related to SEO from technical audit to keyword research and more is covered at Moz Academy. All their courses are free till 31st May 2020. Use the coupon ‘wegotthis' for a 100% discount.
- Social Media Quickstarter by Constant Contact- The Social Media Quickstarter offers the step-by-step instructions you need to start building your social media presence across all of the top social networks.
- Clickminded's Free SEO course – A good one to learn how big businesses approach and implement SEO.
- Hootsuite Academy – Here you can Master new social media skills with online classes taught by industry pros.
- Facebook Blueprint Certifications- Set yourself apart in digital marketing by Becoming a Facebook Blueprint-certified professional. Blueprint Certification recognizes advanced-level proficiency with Facebook’s family of apps and services.
- Bing Ads Certification- here you can Take the free courses at your own pace to prepare for the exam. Learn and master Microsoft Advertising as well as advanced features.
- Twitter Flight School- It is a Twitter official platform to help you master Twitter advertising.
For any questions, you can visit my website www.singhpankaj.com
1. InShot app is an all-in-one visual content editing app. It allows you to create videos, edit photos, and create image collages. The app has plenty of features too. You can trim clips, change the speed of your footage, and add filters, music, and text.
2. WeVideo makes it easy for you to edit videos online faster & easier than ever. Use stock footage, animated titles & green screening.
3. Unfold is a toolkit for storytellers. Create beautiful and engaging stories from minimal and elegant templates.
4. Magisto online video editor is a fast & powerful video maker. Turn your photos and video clips into video stories with Magisto movie editor.
5. Canva Pro Animator – Experience the easiest way to animate your graphic and watch your designs come alive.
6. Wondershare Filmora is simply elegant video editing software geared toward beginner, novice and casual users. Anyone can learn to use this software, regardless of their skill level, and the end results look and sound fantastic.
7. Rocketium is an online video creation suite that makes videos for your business in minutes. Say no to big spends, designer dependency, and agency lead time. Say yes to automated video creation.
8. Vyond – makes media that moves. Move your audience to action. Increase engagement, retention, motivation, and conversion using rich media made simply with Vyond.
9. Powtoonis an easy and intuitive video builder that helps you make your own Animated Video. Use their library of styles, characters, backgrounds, and video, or upload your own! It’s Easy & Free, Drag n’ Drop Easy. Direct Export to Social.
10. Adobe Premiere Pro is the leading video editing software for film, TV and the web. Robust creative tools, integration with other Adobe apps and the power of Adobe Sensei help you quickly craft polished work in a seamless, connected workflow. And new Premiere Rush is included in your subscription, so you can capture footage and start editing anywhere, on any device.
For any questions, visit www.singhpankaj.com