Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity."   Yeah… we need to talk about this.   In this episode, I'm getting into Amazon's Shop Direct and Buy for Me programs — what actually changed last week, why this is back in the spotlight, and the stuff Amazon ISN'T saying about why they want your product feed. Whether you're fired up or tempted by the free traffic, you're gonna want to hear this before you make any decisions.   The difference between Shop Direct and Buy for Me; and why one is way more problematic than the other What actually happened to merchants during Q4 when this rolled out without their knowledge The new announcement that changes the game for how merchants can participate (and what it really means) The two words that explain what Amazon actually gets out of this; and it's not what they're telling you Why "free" is the most expensive word in Amazon's vocabulary right now The honest argument I keep going back and forth on (and why I'm genuinely conflicted) What you can do if you don't want your products showing up on Amazon at all _______ Full Episode Show Notes http://ecommercebadassery.com/368   _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/   Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs   _______   Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Membership: http://ecommercebadassery.com/membership   _______   Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.    Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683