Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.
One More Thing:
Kirk: Mixtape
Maddy: Knotwords
Jason: Planet Money
LINKS:
Kirk’s <a href="https://www.kirksnotes.com/p/panic-at-the-mixtape" rel="noopener noreferrer">essay about Mixtape</a>, and the <a href="https://youtu.be/H-7uoiRWyxs?si=4FGNepftfLQYQucK" rel="noopener noreferrer">YouTube video version</a>
<a href="https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/" rel="noopener noreferrer">https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/</a>
Garbage Day’s <a href="https://www.garbageday.email/p/everything-s-probably-fake-now" rel="noopener noreferrer">most recent article</a> on modern marketing firms, social astroturfing, Geese, and that whole mess
Marketing 
<a href="https://howtomarketagame.com/2025/04/28/how-an-itch-io-game-became-a-million-dollar-hit-the-roottrees-are-dead" rel="noopener noreferrer">The Roottrees Are Dead</a>
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<description>&lt;p&gt;Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;One More Thing:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Kirk:&lt;/strong&gt; Mixtape&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Maddy:&lt;/strong&gt; Knotwords&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Jason: &lt;/strong&gt;Planet Money&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;LINKS:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;Kirk’s &lt;a href="https://www.kirksnotes.com/p/panic-at-the-mixtape" rel="noopener noreferrer"&gt;essay about Mixtape&lt;/a&gt;, and the &lt;a href="https://youtu.be/H-7uoiRWyxs?si=4FGNepftfLQYQucK" rel="noopener noreferrer"&gt;YouTube video version&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href="https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/" rel="noopener noreferrer"&gt;https://www.mothership.blog/irene-kohs-angel-arcade-is-about-the-fighting-game-community-emphasis-on-community/&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;Garbage Day’s &lt;a href="https://www.garbageday.email/p/everything-s-probably-fake-now" rel="noopener noreferrer"&gt;most recent article&lt;/a&gt; on modern marketing firms, social astroturfing, Geese, and that whole mess&lt;/p&gt;
&lt;p&gt;Marketing &lt;/p&gt;
&lt;p&gt;&lt;a href="https://howtomarketagame.com/2025/04/28/how-an-itch-io-game-became-a-million-dollar-hit-the-roottrees-are-dead" rel="noopener noreferrer"&gt;The Roottrees Are Dead&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;p&gt;Help support this show and unlock bonus content! Become a member at &lt;a href="https://maximumfun.org/jointripleclick" target="_blank"&gt;&lt;strong&gt;https://maximumfun.org/jointripleclick&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;🚀 &amp;nbsp;SUPPORT TRIPLE CLICK:&lt;/strong&gt;&lt;br&gt;&lt;a href="https://maximumfun.org/jointripleclick"&gt;Join Maximum Fun&lt;/a&gt; | &lt;a href="https://maxfunstore.com/search?q=triple+click&amp;amp;options%5Bprefix%5D=last"&gt;Buy TC Merch&lt;/a&gt;&lt;/p&gt;&lt;p&gt;💬 JOIN &lt;a href=" http://discord.gg/tripleclickpod"&gt;THE TRIPLE CLICK DISCORD&lt;/a&gt;&lt;/p&gt;&lt;p&gt;🎮 Triple Click &lt;a href="https://maximumfun.org/triple-click-ethics-policy/"&gt;Ethics Policy&lt;/a&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;📱 SOCIALS | @tripleclickpod&lt;/strong&gt;&lt;br&gt;&lt;a href="https://www.instagram.com/tripleclickpod/"&gt;Instagram&lt;/a&gt; | &lt;a href="https://www.youtube.com/@tripleclickpod"&gt;YouTube&lt;/a&gt; | &lt;a href="https://www.tiktok.com/@tripleclickpod"&gt;TikTok&lt;/a&gt; | &lt;a href="https://www.twitch.tv/tripleclickpod"&gt;Twitch&lt;/a&gt;&lt;/p&gt;&lt;/p&gt;</description>

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.

Triple Click

Does Video-Game Marketing Really Work? [Mailbag]

Does Video-Game Marketing Really Work? [Mailbag]

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