Send us a textWe explore how design moves beyond aesthetics into systems, platforms, and policies, and how iF Design advances that mission through a global award, a new academy, and a rising sustainability standard. Lisa shares practical examples, from packaging tweaks to AI workflows, that turn intent into measurable impact.Lisa chats about:• Her values-led career path linking business and design• How living abroad shaped her curiosity and critical thinking• Design as problem-solving across products and systems• Origins and scale of the iF Design Award• Why iF is less known in the United States• How and when to apply for the next award• What the iF Design Academy teaches leaders• Business fluency and keeping design in the C-suite• Practical sustainability across environmental and social impact• Certifications, category-specific questions, and scoringVisit ifdesign.com, explore the website, explore it's a great resource. We've indexed all winners since 1954. Even if you're not even thinking about participating or anything else, the content inspiration is exceptional.Connect with Lisa Gralnek:Lisa’s LinkedIn - https://www.linkedin.com/in/lisagralnekiF Design - https://ifdesign.com/en/iF Design Academy - https://ifdesign-academy.com/Future of XYZ Podcast - https://ifdesign.com/en/podcast-future-of-xyz-by-if-designiF LinkedIn - https://www.linkedin.com/organization-guest/company/ifdesignConnect with Sid: www.sidmeadows.comEmbark CCT on FacebookSid on LinkedInSid on InstagramSid on YouTubeSid on Clubhouse - @sidmeadowsSubscribe to my LinkedIn Newsletter. https://www.linkedin.com/newsletters/inside-contract-interiors-7298489501159460865/ The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/