Entrepreneur Conundrum

Bill Zujewski—founder of GoodLiife and creator of the Life by Design system—shares why he believes we need a better metric for success than money. After decades leading marketing in enterprise software and helping grow a company that was acquired, Bill embraced solopreneurship and built a “life scorecard” approach that helps people assess balance across key life areas (health, relationships, purpose, growth, wealth, and more). We talk about building a brand in crowded markets, how coaches can use metrics to drive client outcomes, and why relationships might be the strongest predictor of long-term well-being.

Nicolai Nielsen has lived in 11 countries, worked a decade at McKinsey, and now helps ambitious leaders pursue sustainable peak performance without burning out. In this episode, he joins Virginia to talk about building a life and business that align with who you actually are—not just what you think you “should” do. They dive into Nicolai’s nonlinear path from corporate consulting to founding Potential Academy, how he works with high-achieving clients who feel stuck, and why patience, presence, and self-mastery are essential in today’s fast-changing world of work. You’ll hear Nicolai’s framework for looking inward (past, present, future), how to “know your I before your why,” and why the future of work is full of opportunity for those willing to experiment, test ideas quickly, and use new tools to create more personalized, meaningful work. If you’ve ever felt ambitious and stuck at the same time, this episode will give you both perspective and practical next steps.

In this episode, Virginia sits down with Laura Patac, a global leadership mentor, entrepreneur, and former corporate executive who has lived and worked across seven countries on five continents. Laura brings over two decades of experience leading large-scale organizational change, and now she empowers emerging leaders—especially millennials and Gen Z—to navigate complexity with confidence, emotional intelligence, and purpose. Laura shares how her journey began as a quiet, introverted teenager who discovered journaling as a way to express herself. That creative outlet evolved into a powerful storytelling approach she later used throughout her corporate career to motivate teams, build products, and inspire meaningful transformation. Eventually, she realized her creativity could create deeper impact outside the confines of corporate roles. Today, Laura mentors young leaders through her 3M Framework—Mindset, Motivation, and Methods—helping them manage ambiguity, build purposeful habits, and use storytelling as a strategic leadership skill. She also discusses her book Stories with Purpose and her goal to impact 100,000 people in the next year through writing, coaching, and teaching. This episode is packed with wisdom on resilience, clarity, and the power of knowing your purpose.

In this episode of Entrepreneur Conundrum, Virginia sits down with Michael Lopez—best-selling author, LinkedIn Top Voice, and behavior-driven change strategist—to unpack why most transformations stall and what to do differently if you want change to actually stick. Michael shares his journey from military intelligence and Big Four consulting to building his own boutique consultancy focused on behavior-centric change. He explains why treating employees as one big group sabotages transformation, how redefining goals from nouns to verbs keeps you motivated, and why raising your hand for the hardest job no one else wants is one of the most powerful career and leadership moves you can make. You’ll hear practical insights on designing change at the individual level, using failure and “watching the tape” as a tool for growth, and shifting from control to coaching so your people own the “how.” If you’ve ever felt stuck trying to lead change—in your life or your organization—this conversation will help you rethink your approach and unlock new momentum. Listen in to learn how to make effort the reward, embrace mistakes as fuel for neuroplasticity, and build teams that don’t fear change, but grow through it.

In this episode of Entrepreneur Conundrum, Virginia sits down with lawyer-turned-multi-business owner and seven-figure investor Lloyd Ross to unpack what it really means to be time rich and financially free. Lloyd shares how he walked away from an unfulfilling legal career, burned out commutes in Abu Dhabi, and traditional “success” to build leveraged income streams, a multi-million-dollar portfolio, and a lifestyle where freedom is his highest value. Lloyd explains why busyness is often a symptom of poor strategy and low leverage, not a badge of honour—and how our environment, identity, and standards shape our financial outcomes. He dives into the mindset and behaviour shifts that helped him become a published author, award-winning podcast host, network marketing leader, and co-owner of multiple businesses, while still protecting white space in his calendar. You’ll hear Lloyd’s practical frameworks for raising your money standards, buying assets, delegating as an act of leadership (and personal development for others), and “marrying the process and divorcing the outcome.” If you’ve ever worn “busy” like a badge or felt guilty earning more while doing less, this conversation will challenge your thinking—and show you what becoming time rich can look like in real life.