At MWC Barcelona 2026, the conversation around AI is no longer confined to software. It is becoming physical, personal, and deeply tied to the future of connectivity. In this episode, Matthew Roberts welcomes Don McGuire, EVP &amp; Chief Marketing Officer at Qualcomm, back to the podcast for a wide-ranging conversation on what AI-native networks, emerging device form factors, and the next era of telecom could really mean in practice. From Qualcomm’s latest announcements around 6G, wearable platforms, agentic modems, and Wi-Fi 8 to the bigger question of how operators evolve in an AI-first world, Don lays out a vision in which connectivity becomes more intelligent, more anticipatory, and more embedded in everyday life. The discussion also explores the role of the modern CMO in navigating AI’s competing narratives, why human-led and AI-powered may be the most important balance for marketers to get right, and how younger generations are already treating AI less like a tool and more like a thought partner.

<description>&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;At MWC Barcelona 2026, the conversation around AI is no longer confined to software. It is becoming physical, personal, and deeply tied to the future of connectivity.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;In this episode, Matthew Roberts welcomes Don McGuire, &lt;/span&gt;EVP &amp;amp; &lt;span style="color: rgb(34, 34, 34);"&gt;Chief Marketing Officer at Qualcomm, back to the podcast for a wide-ranging conversation on what AI-native networks, emerging device form factors, and the next era of telecom could really mean in practice. From Qualcomm’s latest announcements around 6G, wearable platforms, agentic modems, and Wi-Fi 8 to the bigger question of how operators evolve in an AI-first world, Don lays out a vision in which connectivity becomes more intelligent, more anticipatory, and more embedded in everyday life.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;The discussion also explores the role of the modern CMO in navigating AI’s competing narratives, why human-led and AI-powered may be the most important balance for marketers to get right, and how younger generations are already treating AI less like a tool and more like a thought partner.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

At MWC Barcelona 2026, the conversation around AI is no longer confined to software. It is becoming physical, personal, and deeply tied to the future of connectivity.In this episode, Matthew Roberts welcomes Don McGuire, EVP & Chief Marketing Offic...

The First AI-Native Network: Qualcomm’s Vision for 6G

MWC Barcelona 2026 made one thing clear: the telecom industry is entering a new phase, where AI feels more tangible, policy feels more urgent, and innovation is being judged by its real-world impact. In this episode, Matthew Roberts welcomes Lara Dewarr, CMO of the GSMA, back to the podcast for a wide-ranging conversation on what this year’s event revealed about the future of connectivity. From AI’s shift into more embodied, agentic, and consumer-facing experiences to the growing importance of inclusion, regulation, and practical use cases, Lara offers a front-row view of where the industry is heading next. She reflects on 20 years of MWC in Barcelona, the role the event plays in bringing together industry and government, and why marketers, operators, and policymakers are now all grappling with the same challenges. The conversation also explores the risk of leaving communities behind in the AI era, the need for more locally relevant technology, and why sectors like healthcare may be next in line for telecom-led transformation. So if you are interested in the absolute latest from MWC and what it means for telecom on a larger scale, press play!

<description>&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;MWC Barcelona 2026 made one thing clear: the telecom industry is entering a new phase, where AI feels more tangible, policy feels more urgent, and innovation is being judged by its real-world impact.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;In this episode, Matthew Roberts welcomes Lara Dewar&lt;/span&gt;r, CMO of the GSMA, &lt;span style="color: rgb(34, 34, 34);"&gt;back to the podcast for a wide-ranging conversation on what this year’s event revealed about the future of connectivity. From AI’s shift into more embodied, agentic, and consumer-facing experiences to the growing importance of inclusion, regulation, and practical use cases, Lara offers a front-row view of where the industry is heading next. She reflects on 20 years of MWC in Barcelona, the role the event plays in bringing together industry and government, and why marketers, operators, and policymakers are now all grappling with the same challenges. The conversation also explores the risk of leaving communities behind in the AI era, the need for more locally relevant technology, and why sectors like healthcare may be next in line for telecom-led transformation.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;So if you are interested in the absolute latest from MWC and what it means for telecom on a larger scale, press play! &lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

MWC Barcelona 2026 made one thing clear: the telecom industry is entering a new phase, where AI feels more tangible, policy feels more urgent, and innovation is being judged by its real-world impact.In this episode, Matthew Roberts welcomes Lara De...

Inside the Big Themes Shaping MWC Barcelona 2026

What do a telecom CEO serving millions of people and a startup R&amp;D leader building a new platform from scratch have in common? More than you might think. Live from MWC Barcelona 2026, Matthew Roberts is back to kick off Season 12 of The Great Indoors. In this episode, two conversations come together to explore how leadership and invention are deeply connected.&nbsp;First, Matt welcomes Carl Raymond Cruz, President and CEO&nbsp;of Globe Telecom. Carl reflects on the responsibility of leading a company that touches everyday life across the Philippines, and shares how Globe is working to expand digital inclusion, modernize the customer experience, and protect people from digital harm. Then, Matt speaks with Val Gorokhovsky,&nbsp;VP of R&amp;D&nbsp;at 31 Concept, whose team has spent the last year building a new telecom intelligence platform&nbsp;for Deep Packet Intelligence which ensures data transfer security. From nation-building to startup building, this episode shows that the future of telecom will not be shaped by technology alone, but by leaders who know how to turn invention into impact.

<description>&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;What do a telecom CEO serving millions of people and a startup R&amp;amp;D leader building a new platform from scratch have in common? More than you might think. Live from MWC Barcelona 2026, Matthew Roberts is back to kick off Season 12 of The Great Indoors. In this episode, two conversations come together to explore how leadership and invention are deeply connected.&amp;nbsp;First, Matt welcomes Carl Raymond Cruz&lt;/span&gt;&lt;strong style="color: rgb(34, 34, 34);"&gt;, President and CEO&amp;nbsp;&lt;/strong&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;of Globe Telecom. Carl reflects on the responsibility of leading a company that touches everyday life across the Philippines, and shares how Globe is working to expand digital inclusion, modernize the customer experience, and protect people from digital harm. Then, Matt speaks with Val Gorokhovsky,&amp;nbsp;&lt;/span&gt;&lt;strong style="color: rgb(34, 34, 34);"&gt;VP of R&amp;amp;D&lt;/strong&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;&amp;nbsp;at 31 Concept, whose team has spent the last year building a new telecom intelligence platform&amp;nbsp;&lt;/span&gt;&lt;strong style="color: rgb(34, 34, 34);"&gt;for Deep Packet Intelligence which ensures data transfer security&lt;/strong&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;. From nation-building to startup building, this episode shows that the future of telecom will not be shaped by technology alone, but by leaders who know how to turn invention into impact.&lt;/span&gt;&lt;/p&gt;</description>

What do a telecom CEO serving millions of people and a startup R&D leader building a new platform from scratch have in common? More than you might think. Live from MWC Barcelona 2026, Matthew Roberts is back to kick off Season 12 of The Great Indoo...

How Great Leaders Turn Ideas into Real-World Impact

Returning to the podcast with host Matthew Roberts is <a href="https://www.linkedin.com/in/stephanieormston/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Stephanie Ormston</a>, AVP of Product Innovation at AT&amp;T, to explore shifting narratives and public perception of AI in 2026. Starting with practical use cases, they examine how AI continues to impact both individuals and organizations. From there, the conversation expands into the themes still top of mind today: human–AI collaboration, real consumer value, mixed public sentiment, and whether we should be concerned that younger generations are developing an AI-native way of thinking.Despite all this rapid change, Stephanie is adamant that storytelling and authenticity still reign supreme, because when technology companies lose sight of that fact, they risk repeating the failures of the past.

<description>&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;Returning to the podcast with host Matthew Roberts is &lt;/span&gt;&lt;a href="https://www.linkedin.com/in/stephanieormston/" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);"&gt;Stephanie Ormston&lt;/a&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;, AVP of Product Innovation at AT&amp;amp;T, to explore shifting narratives and public perception of AI in 2026. Starting with practical use cases, they examine how AI continues to impact both individuals and organizations. From there, the conversation expands into the themes still top of mind today: human–AI collaboration, real consumer value, mixed public sentiment, and whether we should be concerned that younger generations are developing an AI-native way of thinking.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style="background-color: transparent; color: rgb(34, 34, 34);"&gt;Despite all this rapid change, Stephanie is adamant that storytelling and authenticity still reign supreme, because when technology companies lose sight of that fact, they risk repeating the failures of the past.&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>

Returning to the podcast with host Matthew Roberts is Stephanie Ormston, AVP of Product Innovation at AT&T, to explore shifting narratives and public perception of AI in 2026. Starting with practical use cases, they examine how AI continues to impa...

AI is more than ChatGPT

In this episode of The Great Indoors, <a href="https://shellypalmer.com/" target="_blank" style="color: rgb(17, 85, 204);">Shelly Palmer</a>, tech strategist and CEO of The Palmer Group returns for his third appearance to explain why the digital world has become unrecognizable in just two years since his last appearance. Listeners will gain an inside look at the brutal reality of the media business, where traditional purchase funnels have collapsed in favor of short-form video and zero-click AI search results. The conversation provides a roadmap for the transition from simple automation to agentic AI.&nbsp; Autonomous systems that can now plan and initiate tasks independently and explores the rise of vibe coding, where English becomes the new programming language. So if you’re fascinated by media, machine learning, and the conversations shaping what comes next, this is an episode you won’t want to miss.

<description>&lt;p&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;In this episode of The Great Indoors, &lt;/span&gt;&lt;a href="https://shellypalmer.com/" target="_blank" style="color: rgb(17, 85, 204);"&gt;Shelly Palmer&lt;/a&gt;&lt;span style="color: rgb(34, 34, 34);"&gt;, tech strategist and CEO of The Palmer Group returns for his third appearance to explain why the digital world has become unrecognizable in just two years since his last appearance. Listeners will gain an inside look at the brutal reality of the media business, where traditional purchase funnels have collapsed in favor of short-form video and zero-click AI search results. The conversation provides a roadmap for the transition from simple automation to agentic AI.&amp;nbsp; Autonomous systems that can now plan and initiate tasks independently and explores the rise of vibe coding, where English becomes the new programming language. So if you’re fascinated by media, machine learning, and the conversations shaping what comes next, this is an episode you won’t want to miss.&lt;/span&gt;&lt;/p&gt;</description>

In this episode of The Great Indoors, Shelly Palmer, tech strategist and CEO of The Palmer Group returns for his third appearance to explain why the digital world has become unrecognizable in just two years since his last appearance. Listeners will...

What Remains Human in an Optimized World?

Join Matt Roberts from Amdocs as he discusses how human technological adoption habits are evolving as a result of the COVID-19 Pandemic, and how we're rediscovering the magic of technology as a necessary result of being indoors.

Find out more at amdocs.com/TheGreatIndoors.

The Great Indoors

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