ChildCare Conversations with Kate and Carrie

Send us Fan Mail In this episode of Childcare Conversations, the hosts chat with Pietro from BRIT AI about smart marketing strategies for childcare centers. Pietro breaks down why Meta ads (Facebook & Instagram) are often a better investment than Google Ads right now, and introduces the Meta Pixel as a game-changer for targeting the right families. He also gets real about budgeting — think 5-8% of gross revenue for meaningful results. The big takeaway? Marketing isn't a cost, it's an inve...

Send us Fan Mail In this episode of Childcare Conversations, Kate and Carrie get real about something many childcare leaders avoid — the numbers! They walk you through how to track your enrollment funnel, from first inquiry all the way to a signed contract, and why knowing your data is actually empowering, not scary. You'll pick up practical tips on qualifying families, using consistent call scripts, nailing your follow-up game, and automating paperwork. They also touch on managing your onlin...

Send us Fan Mail In this episode of Childcare Conversations, you'll meet Jonathan Pearce - a Louisiana childcare leader who literally grew up in childcare (his mom built a center next to her dance studio!). Jonathan shares his fascinating journey from engineering student and bartender to running four childcare centers. But here's where it gets really interesting - frustrated by inconsistent licensing regulations, he found his voice in advocacy. He shares how shifting the conversation from "ba...

Send us Fan Mail In this fun bonus episode of Childcare Conversations, Kate and Marie chat about the new Devil Wears Prada 2 movie and what it means for early childhood leaders. They dig into how technology can never replace the human heart in childcare, and why encouraging your staff to share their stories matters so much. Vulnerability, authenticity, and celebrating the people around you are big themes here. With Teacher Appreciation Week as a backdrop, this episode is a warm reminder...

Send us Fan Mail Ever feel like you're constantly putting out fires instead of running your program? Carrie and Kate get real about the hidden costs of reactive decision-making in childcare leadership. From losing staff and families to making impulsive purchases, those snap decisions add up fast! They share some genuinely practical strategies, like taking a simple pause before responding, leaning on your policies as a guide, and knowing when it's time to let someone go. If you're ready to lea...