Kish and Jason sit down with Joe Foster who, alongside his brother, co-founded Reebok. Dating back to his grandfather who pioneered the spiked running shoe, Joe and his family are part of sneakers history, introducing some of the world's first sport shoes and turning them into a worldwide business. More stories can be found in his new book “Shoemaker”Don't forget to subscribe now and follow us on socials:@kishkash1@madebyjase@sohoradio & @srpsohostudiosThis is a Soho Radio Originals production.Executive Producer: Davide BlasigAudio Producers: Rachael Bird, Will Fitzpatrick, Alice McDermottAudio Editing & Music: Adrian Meehan Artwork: Stefano Della Schiava Hosted on Acast. See acast.com/privacy for more information. Learn more about your ad choices. Visit podcastchoices.com/adchoices