The New Generation Entrepreneur Podcast

Brandon Lucero

Details

You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

Recent Episodes

SEP 29, 2026
My 3 Strongest Identities Caused Huge Disruption - Here's how i fixed it
Ever feel like invisible forces are tripping you up, even when everything seems fine? I had no clue I was my own worst enemy until I peeled back three "identities" I'd been wearing. First, I thought being a "good guy" meant never rocking the boat. Turns out, it just let standards slip and boundaries vanish. Then I leaned into my "fun boss" vibe only to use fun as an escape hatch from real work. And finally, I crowned myself a "messaging expert," which led to dangerous overconfidence and getting blindsided by industry shifts. It wasn't the labels themselves that caused the chaos. It was my rigid definitions of them. Once I learned to redefine each identity holding firm to standards, being intentional with fun, and staying hungry for fresh insights my business and personal life leveled up. Today on the podcast, I'm unpacking how your self-defined labels might be sabotaging your growth, and exactly how to flip the script. Listen in and discover: • Why "nice" without boundaries actually weakens your leadership • How using fun as a distraction creates more stress, not less • The danger of resting on your expertise and how to stay on the cutting edge • The simple mindset tweak to redefine any identity for better results Ready to turn your identities into superpowers? Tune in now and transform how you show up. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com
20 MIN