The New Generation Entrepreneur Podcast
The New Generation Entrepreneur Podcast

The New Generation Entrepreneur Podcast

Brandon Lucero

Overview
Episodes

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You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!

Recent Episodes

Messaging Meets AI: Using AI To Find Messaging That SELLS Your Course For You - Day 2
NOV 18, 2025
Messaging Meets AI: Using AI To Find Messaging That SELLS Your Course For You - Day 2

Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales.

I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut up and take my money." That moment flipped my world. It wasn't my pitch; it was my messaging, my relevancy triggers, and my ability to diagnose their exact problem.

Today on the podcast, I'm pulling back the curtain on our new AI-powered messaging system by letting you in on Day 2 of our new Messaging Meets AI workshop. We've trained it on 15 years of our most successful launches and 3,000+ students so you can discover why sales actually start the second someone sees your ad—not when you pitch, build all three levels of trust (including trusting their own ability to win with you), teach powerful concepts with metaphors and stories that spark "I can do this", diagnose your audience's daily pain points so they're DMing you first, and use simple AI prompts to pull relevancy triggers and pre-empt objections.

Ready to stop giving away free info and start creating real demand? Listen now and learn how to have people begging to buy—before you even open cart.

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

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95 MIN
She Built A $10k/Month Biz In 3 Months Using Services And Low-Ticket Products with Taylor Cooper
NOV 4, 2025
She Built A $10k/Month Biz In 3 Months Using Services And Low-Ticket Products with Taylor Cooper

I remember telling Taylor back in the Video 4X days that she'd be a killer entrepreneur. She laughed and said, "No way, not me." Yet three months after launching her own agency, she hit $10K in monthly revenuewithout a fancy website, an army of followers, or any extra fluff. Today on the podcast, I sit down with Taylor Cooper, my very first hire and now a thriving online business owner, to unpack her lightning-fast journey from laid-off employee to $10K-a-month entrepreneur.

Listen in and discover how tapping your immediate network can land your first high-paying client, the $50/hr pricing hack that scales you into 5-figure months, why skipping the website and social media won't kill your cash flow, the low-ticket offer strategy that filters for high-quality buyers, and how a $200 ad spend on a free-checkout hack filled her calendar. If you're stuck chasing perfection before selling, you'll love Taylor's real-world shortcuts. Tune in now and learn how to turn your network, know-how, and first clients into a thriving business in just a few months. By the way, you can get Taylor's Low Ticket Offer minicourse totally FREE for a limited time when you use code BRANDON. Check it out - https://brandonlucero.com/taylor

And check out her new biz on Instagram - https://instagram.com/toastandcomedia

Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.

Find me on:

IG: @iambrandonlucero

Facebook: https://www.facebook.com/IAmBrandonLucero

Website: https://www.brandonlucero.com

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45 MIN