The New Generation Entrepreneur Podcast

When I started my business, my success was tied to three-dimensional "rewards." If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I'd made it. The problem was, when I did get most of those things, I didn't like who I was. Yes, I'd achieved my goals, but I hadn't maintained my values. I needed to evolve with love and kindness so my values were equal no matter what I owned. Because how you define success has everything to do with whether or not you will be successful. Today on the podcast, we're rerunning and episode from a few years ago where I talked about how to redefine success in order to experience a more fulfilling life. Listen in and discover the three lessons to redefine success, how and when I recognized I was attached to the wrong things, helpful ways to define your worth the right way, and a life-changing lesson I learned from Mel Abraham on making financial decisions. When I started to redefine what success was, I actually became more successful financially, and not only that, I started to remember more of who I was, who I wanted to be, and how I wanted to show up. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire CTAs—the algorithm took over. One even hit 35,000 followers in just 30 days. Others scored 14,000 views and 200 new followers on a single clip. Today on the podcast… we dive into step three of our new AI-powered content system: how to structure your videos so the algorithm loves you and your DMs and comments light up. Listen in and discover why comments are the algorithm's secret weapon, how average watch time signals success (and how to hold attention), the "trigger call to action" hack that drove 100× more follows. how to spot which topics will go viral next, and what it takes to turn comments into DMs, leads, and real conversations. Ready to set your content on fire? Tune in now and start stacking those wins. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

The secret to growth online isn't fancy graphics or endless posting, it's relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I'm spilling how we built titles from the exact situations our audience lives through. Think beyond "How to beat overwhelm" and into "Three reasons your kids ignore you even when you're yelling up the stairs." Specific. Relatable. Unignorable. Today on the podcast, I break down how we, unearth the true problems your audience faces (not the generic fluff), inject those scenarios into thumb-stopping titles, run a simple 3-step process to spin one story into endless content, leverage numbers and thought reversals ("3 reasons," "5 mistakes," "Unpopular opinion…"), and set up our next move—algorithm triggers to boost watch time (coming in part three). Stop guessing what might work. Use real-life triggers to grab attention and build momentum before you even pitch. Tune in now and discover how to craft viral titles that grow your brand. And don't miss part three where we'll unpack the exact algorithm hacks for maximum reach. To make the most out of this episode, check out the full vlogs and get AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

You ever wonder how some brands just explode overnight? We quietly launched a second brand, Grounded Parenting, and in under 60 days we shot to 27,000 followers on TikTok. Now we're at 30K. No luck. It was our secret weapon: a custom messaging AI built on hundreds of conversion points and a simple step-by-step system. This week, I'm rolling out a 3-part vlog series to show you exactly how we did it—day by day, behind the scenes. Today (and tomorrow and Thursday!) on the podcast, we're teasing part one: laying the foundation for viral growth by mastering relevancy. Listen in and discover why hyper-relevant titles beat vague topics every time, the formula to craft specific scenarios that stop the scroll, how our AI outperforms ChatGPT for conversion-focused messaging, the secret sauce that turns ideas into thousands of followers, and where to get free, AI access so you can plug it into your own brand. Ready to see exactly how we built this momentum? Tune in, then check out the full vlogs and grab 3 days of AI access at brandonlucero.com/vlog It's all free, but only for a limited time. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com

When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and dropped an F-bomb or two. One person unsubscribed just because I cussed. And at first I panicked. Then it hit me: I don't want people sticking around for the wrong reasons. I'd rather be disliked for who I am than loved for who I'm not. Today on the podcast we're re-running an episode all about how to lean into who you are, attract your tribe, and get them to know, like, and trust you. Listen in and discover: the 4 pillars of powerful messaging (and why connection wins), how to stand for—and against—the right things without chasing trends, the exact language hack to make your audience feel seen and heard, why sharing your biggest flop (think zero-sale webinar) builds instant rapport, and simple practices to protect your authenticity even when trolls attack. Ready to turn your content into a magnet, not a megaphone? Hit play now and start building real connection. Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show. Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com