Lucas Motycka joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his company - Johnson Controls. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!

The Sales Lab

[email protected] (Lucas Motycka, Willy Bolander)

TSL S3E25 - "What is Technical Sales" - Lucas Motycka, Johnson Controls

NOV 3, 202550 MIN
The Sales Lab

TSL S3E25 - "What is Technical Sales" - Lucas Motycka, Johnson Controls

NOV 3, 202550 MIN

Description

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q