<p>Let’s pull back the curtain on what actually makes a brand go viral, how PR really works, and the strategies that turn small brands into cult brands everyone is talking about.</p><p><br></p><p>In this episode, I’m joined by Jessy Marshall, founder of Hive HQ - Australia’s leading PR agencies working with powerhouse brands, she is the woman behind some of the cult brands, founder-led visibility, and strategic hype we see online and she breaks down what actually makes a brand impossible to ignore.</p><p><br></p><p>We dive deep into:</p><ul><li>A clearer understanding of what PR actually does for a brand</li><li>What actually makes brands go viral</li><li>The PR strategy behind cult brands</li><li>Why founder-led visibility is so powerful right now</li><li>Practical lessons on hype, launches, events, and brand positioning </li><li>How Jessy has built Hive HQ and worked with major brands</li></ul><p><br></p><p><strong>CONNECT WITH JESSY MARSHALL:</strong></p><ul><li>Follow Jessy on Instagram <a href="https://www.instagram.com/jessymarshall/" target="_blank" rel="noopener noreferer"><strong>@jessymarshall</strong></a><strong></strong></li></ul><p><br></p><p><strong>CONNECT WITH ME:</strong></p><ul><li>Check out my <a href="https://www.jessicawilliamson.com.au/unstoppable-mastermind" target="_blank" rel="noopener noreferer">⁠<strong>12-month UNSTOPPABLE MASTERMIND </strong>⁠</a></li><li>Download your<a href="https://www.jessicawilliamson.com.au/millionaire-podcast-playlist" target="_blank" rel="noopener noreferer">⁠<strong> 30-day Millionaire Mindset audio training</strong>⁠</a></li><li>Access my<a href="https://www.jessicawilliamson.com.au/free-resources" target="_blank" rel="noopener noreferer">⁠ <strong>FREE Resources</strong>⁠</a></li><li>Order my book<strong> </strong><a href="https://www.amazon.com.au/Unstoppable-Success-achieve-unthinkable-success/dp/1923144170/ref=sr_1_5?crid=8T7D0CPNO9DU&dib=eyJ2IjoiMSJ9.IQElow4N6jbBgwOtaOgsxfrP2rDyFzfwPNBPuG2wH7L8fccphr-a9_o1mh7W_760usVDYFI0yASYlAo-pYuHtpF5DWtcK21njGsQIC-kts1flfOqPCTje45ODzJk25xGDDRc8yXIygnZenQYvehH6gSRG1JObJGoXTSMdug_cFdGF_Ycd_Q04CZAHLaQ09EeojcNyeduqo6YwWM6RbGVdclNvahPeyN3dlC30XmsDxq3gw31Gkijj7axj9kMAv_TvgWA9Hncf9jd7mYdPQOLYlTp5s1pQnXC6FEmABPKWdI.VikEQFrwE2N3Eei-YzfTj15YrWFVGHugfLGBGRdUi9o&dib_tag=se&keywords=jess+williamson&qid=1708904773&sprefix=jess+williamso%252Caps%252C301&sr=8-5&_encoding=UTF8&tag=jesswilliamso-22&linkCode=ur2&linkId=ddbae7d3cacce583efef14e3dc9d82c6&camp=247&creative=1211" target="_blank" rel="noopener noreferer">⁠<strong>“Unstoppable Success”</strong>⁠</a><strong> </strong>on<a href="https://www.amazon.com.au/Unstoppable-Success-achieve-unthinkable-success/dp/1923144170/ref=sr_1_5?crid=8T7D0CPNO9DU&dib=eyJ2IjoiMSJ9.IQElow4N6jbBgwOtaOgsxfrP2rDyFzfwPNBPuG2wH7L8fccphr-a9_o1mh7W_760usVDYFI0yASYlAo-pYuHtpF5DWtcK21njGsQIC-kts1flfOqPCTje45ODzJk25xGDDRc8yXIygnZenQYvehH6gSRG1JObJGoXTSMdug_cFdGF_Ycd_Q04CZAHLaQ09EeojcNyeduqo6YwWM6RbGVdclNvahPeyN3dlC30XmsDxq3gw31Gkijj7axj9kMAv_TvgWA9Hncf9jd7mYdPQOLYlTp5s1pQnXC6FEmABPKWdI.VikEQFrwE2N3Eei-YzfTj15YrWFVGHugfLGBGRdUi9o&dib_tag=se&keywords=jess+williamson&qid=1708904773&sprefix=jess+williamso%252Caps%252C301&sr=8-5&_encoding=UTF8&tag=jesswilliamso-22&linkCode=ur2&linkId=ddbae7d3cacce583efef14e3dc9d82c6&camp=247&creative=1211" target="_blank" rel="noopener noreferer">⁠ <strong>Amazon</strong>⁠</a></li><li>Apply for<a href="https://www.jessicawilliamson.com.au/1-on-1-business-coaching-application" target="_blank" rel="noopener noreferer">⁠ <strong>1:1 Business Coaching</strong>⁠</a></li><li>Send me a DM on<a href="https://www.instagram.com/jess.williamson8/" target="_blank" rel="noopener noreferer">⁠ <strong>Instagram</strong></a><br></li></ul>