<p>What does it really take to build a successful brand and evolve as a founder at every stage of business? </p><p><br></p><p>In this episode, I’m joined by Sally Obermeder - co-founder of <strong>SWIISH</strong>, media personality, and entrepreneur, for a conversation on what it really takes to evolve as a woman while building a brand, business, and public identity. We get into the identity shifts that come with success, the reality of growing a business over the long term, and why business will always reflect the next level you’re being asked to step into.</p><p><br></p><p>In this episode we cover:</p><ul><li><p>The identity shifts required as your success grows</p></li><li><p>A powerful mindset shift around why business acts like a mirror for your growth</p></li><li><p>How Sally built and scaled SWIISH - all the BTS insights</p></li><li><p>The role personal brand plays in building a business</p></li><li><p>Permission to reinvent yourself and evolve through different seasons of success</p></li><li><p>Why evolving as a founder is unavoidable if you want to grow</p></li></ul><p><br></p><p><strong>CONNECT WITH SALLY OBERMEDER:</strong></p><ul><li><p>Check out <a href="https://www.instagram.com/swiish/" target="_blank" rel="noopener noreferer"><u><strong>SWIISH</strong></u></a>!</p></li><li><p>Follow Sally on Instagram<a href="https://www.instagram.com/sallyobermeder/" target="_blank" rel="noopener noreferer"><strong> </strong><u><strong>@sallyobermeder</strong></u></a></p></li></ul><p><br></p><p><strong>CONNECT WITH ME:</strong></p><ul><li>Join<a href="https://www.jessicawilliamson.com.au/iconic-events-blueprint" target="_blank" rel="noopener noreferer"><strong> my Iconic Events Blueprint 6-week Program </strong></a></li><li>Check out my <a href="https://www.jessicawilliamson.com.au/unstoppable-mastermind" target="_blank" rel="noopener noreferer"><strong>12-month UNSTOPPABLE MASTERMIND </strong></a></li><li>Download your<a href="https://www.jessicawilliamson.com.au/millionaire-podcast-playlist" target="_blank" rel="noopener noreferer"><strong> 30-day Millionaire Mindset audio training</strong></a></li><li>Access my<a href="https://www.jessicawilliamson.com.au/free-resources" target="_blank" rel="noopener noreferer"> <strong>FREE Resources</strong></a></li><li>Order my book<strong> </strong><a href="https://www.amazon.com.au/Unstoppable-Success-achieve-unthinkable-success/dp/1923144170/ref=sr_1_5?crid=8T7D0CPNO9DU&amp;dib=eyJ2IjoiMSJ9.IQElow4N6jbBgwOtaOgsxfrP2rDyFzfwPNBPuG2wH7L8fccphr-a9_o1mh7W_760usVDYFI0yASYlAo-pYuHtpF5DWtcK21njGsQIC-kts1flfOqPCTje45ODzJk25xGDDRc8yXIygnZenQYvehH6gSRG1JObJGoXTSMdug_cFdGF_Ycd_Q04CZAHLaQ09EeojcNyeduqo6YwWM6RbGVdclNvahPeyN3dlC30XmsDxq3gw31Gkijj7axj9kMAv_TvgWA9Hncf9jd7mYdPQOLYlTp5s1pQnXC6FEmABPKWdI.VikEQFrwE2N3Eei-YzfTj15YrWFVGHugfLGBGRdUi9o&amp;dib_tag=se&amp;keywords=jess+williamson&amp;qid=1708904773&amp;sprefix=jess+williamso%252Caps%252C301&amp;sr=8-5&_encoding=UTF8&tag=jesswilliamso-22&linkCode=ur2&linkId=ddbae7d3cacce583efef14e3dc9d82c6&camp=247&creative=1211" target="_blank" rel="noopener noreferer"><strong>“Unstoppable Success”</strong></a><strong> </strong>on<a href="https://www.amazon.com.au/Unstoppable-Success-achieve-unthinkable-success/dp/1923144170/ref=sr_1_5?crid=8T7D0CPNO9DU&amp;dib=eyJ2IjoiMSJ9.IQElow4N6jbBgwOtaOgsxfrP2rDyFzfwPNBPuG2wH7L8fccphr-a9_o1mh7W_760usVDYFI0yASYlAo-pYuHtpF5DWtcK21njGsQIC-kts1flfOqPCTje45ODzJk25xGDDRc8yXIygnZenQYvehH6gSRG1JObJGoXTSMdug_cFdGF_Ycd_Q04CZAHLaQ09EeojcNyeduqo6YwWM6RbGVdclNvahPeyN3dlC30XmsDxq3gw31Gkijj7axj9kMAv_TvgWA9Hncf9jd7mYdPQOLYlTp5s1pQnXC6FEmABPKWdI.VikEQFrwE2N3Eei-YzfTj15YrWFVGHugfLGBGRdUi9o&amp;dib_tag=se&amp;keywords=jess+williamson&amp;qid=1708904773&amp;sprefix=jess+williamso%252Caps%252C301&amp;sr=8-5&_encoding=UTF8&tag=jesswilliamso-22&linkCode=ur2&linkId=ddbae7d3cacce583efef14e3dc9d82c6&camp=247&creative=1211"> <strong>Amazon</strong></a></li><li>Apply for<a href="https://www.jessicawilliamson.com.au/1-on-1-business-coaching-application"> <strong>1:1 Business Coaching</strong></a></li><li>Send me a DM on<a href="https://www.instagram.com/jess.williamson8/"> <strong>Instagram</strong></a></li></ul>