Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio
SEP 1, 202024 MIN
Going Beyond Your Early Adopters with UpKeep’s Jeff Ignacio
SEP 1, 202024 MIN
Description
<p>Jeff Ignacio is the Head of Revenue and Growth Operations at UpKeep, managing the Go To Market Systems and Enablement teams. Prior to working at UpKeep Jeff spanned a variety of roles at both large tech firms such as Accenture, Intel, Google, and high growth ventures such as Vizier (viz-ier) and PatientPop. In this episode of the Customer Conversations podcast, Sean and Jeff cover</p>
<ul>
<li>The difference between product fit vs. go to market fit</li>
<li>Expanding from early adopters and engaging the early majority</li>
<li>Monitoring a customers risk profile</li>
<li>Defining and managing a post-sales cycle<br>
</li>
</ul>
<p><strong>Resources:</strong></p>
<ul>
<li>Product Lifecycle - <a href="https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091"><u><strong>https://www.amazon.com/Diffusion-Innovations-5th-Everett-Rogers/dp/0743222091</strong></u></a></li>
<li>Crossing The Chasm - <a href="https://www.goodreads.com/book/show/61329.Crossing_the_Chasm"><u>https://www.goodreads.com/book/show/61329.Crossing_the_Chasm</u></a></li>
<li>Sales Enablement Podcast - <a href="https://www.ringdna.com/sales-enablement-podcast-with-andy-paul"><u>https://www.ringdna.com/sales-enablement-podcast-with-andy-paul<br>
</u></a></li>
</ul>
<p><strong>Connecting with Jeff:</strong></p>
<ul>
<li><a href="https://www.linkedin.com/in/jeffbethechange/"><u>Connect with Jeff on LinkedIn</u></a> - <a href="https://www.linkedin.com/in/jeffbethechange/"><u>https://www.linkedin.com/in/jeffbethechange/</u><u><strong><br>
</strong></u></a></li>
</ul>
