<description>&lt;p&gt;&lt;strong&gt;Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;&lt;strong&gt;The role and goals of customer research in the shaping process&lt;br&gt;
&lt;/strong&gt;&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;The workflow breakdown of the ‘jobs to be done’ framework&lt;br&gt;
&lt;/strong&gt;&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;Using research in your pitch&lt;br&gt;
&lt;/strong&gt;&lt;/li&gt;
 &lt;li&gt;&lt;strong&gt;The main goal of prototyping your product&lt;br&gt;
&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Connect with Ryan&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
 &lt;li&gt;&lt;a href="https://twitter.com/rjs"&gt;&lt;u&gt;&lt;strong&gt;Follow Ryan on Twitter&lt;br&gt;
&lt;/strong&gt;&lt;/u&gt;&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>

Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:
<ul>
 <li>The role and goals of customer research in the shaping process 
</li>
 <li>The workflow breakdown of the ‘jobs to be done’ framework 
</li>
 <li>Using research in your pitch 
</li>
 <li>The main goal of prototyping your product 
</li>
</ul>
Connect with Ryan
<ul>
 <li><a href="https://twitter.com/rjs">Follow Ryan on Twitter 
</a></li>
</ul>

Customer Conversations

Shaping strategy with Basecamp’s Ryan Singer

Shaping strategy with Basecamp’s Ryan Singer

Description