$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty
DEC 4, 202346 MIN
$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty
DEC 4, 202346 MIN
Description
<p>"There's no search volume for what we do"—okay, well do THIS instead.</p>
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<p>In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.</p>
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<p>In this conversation, we discuss:</p>
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<ul>
<li>Why you should ignore your competitors. </li>
<li>Pain points and ‘the need behind the need’. </li>
<li>How to make SEO a demand creation channel. </li>
<li>How to tell if your product marketing is focusing on the wrong problem. </li>
<li>The trick to becoming a ‘no-brainer’ brand. </li>
<li>The role of AI in SEO</li>
</ul>
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<p>Find Aditya on LinkedIn here: https://www.linkedin.com/in/adityavempaty/</p>
<p>Follow me on LinkedIn here: https://www.linkedin.com/in/benjamingoodey/</p>
<p>Join the How the F*ck newsletter here: https://www.thefxck.com/</p>
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<p>Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale</p>
