In this first episode of a two-part series of Fully Booked, Elicia explores why raising your prices is essential as costs increase, the real fears that hold therapists back, and what can happen when you keep putting it off. Host: Elicia Crook is a business coach and mentor for massage therapists, sharing the tactics she used to create her business success over 16 years. She is a diploma-qualified remedial massage therapist, using modalities such as Bowen and craniosacral therapy, and has a Cert IV in Workplace Training and Assessment, which she used while teaching massage for several years. Through her career and business experience, Crook discovered who she needed to be and what is required to run a deeply satisfying massage business. Now she takes the Fully Booked Without Burnout blueprint to other therapists around the world to create more success and passion. For more information, visit https://healthleaderco.com/ Author links: Website: https://healthleaderco.com/ **Free 50 min Class** The 3 Ways Scars Cause pain and restriction in the body https://go.healthleaderco.com/3ways-scars "Building a Thriving Hands-On Practice", by Elicia Crook, Massage & Bodywork magazine, Spring 2025. ABMP CE Center Sponsor: Jane is a practice management platform for health and wellness clinics, used by more than 245,000 practitioners worldwide. Jane helps practitioners schedule appointments, chart treatments, bill insurers, and get paid all in one secure, beautifully designed platform. Learn more about Jane at jane.app/demo and if you're ready to get started, use the code ABMP1MO for a one-month grace period on your new account. For more details, visit jane.app, jane.app/pricing, and jane.app/features.