Matt Langone and Matt Doherty speak with Greg Glynn, founder of Pliable Marketing, and Charlotte Belanger, a freshman at Maine playing for Maine Women's Soccer. The conversation covers Charlotte's journey into NIL (Name, Image, Likeness) deals before starting her college career, her motivations, and future aspirations. They discuss the significance of NIL in college sports, particularly for non-revenue generating sports like women's soccer, and the opportunities it provides for athletes to build their brands and create future career opportunities. The podcast also delves into personal experiences, including Greg's commitment to women’s sports inspired by his 13-year-old daughter and Charlotte's experience balancing academics, athletics, and NIL efforts.   Topics 00:48 Charlotte's Journey with Pliable Marketing 02:11 Greg's Perspective on NIL and Women's Sports 03:14 University of Maine and NIL Opportunities 05:57 Aroma Joe's Partnership and Community Ambassador Role 07:59 Choosing University of Maine and Team Culture 10:45 NIL's Future and Athlete Branding 24:22 Social Media's Role in Athlete Recruitment 28:04 Conclusion and Final Thoughts