In this episode of Jrodconcerts: The Podcast, we go behind the curtain of the music industry with one of Nashville’s most respected storytellers, Jackie Martinez Marushka. As a Hispanic PR trailblazer and founder of Marushka Media, Jackie has spent over 25 years building brands and managing the careers of world-class artists. We discuss her journey from a childhood obsession with American Bandstand to becoming an Amazon best-selling author with her new book, The PR Playbook. Jackie opens up about the evolving role of a publicist in 2026, the vital importance of maintaining authenticity, and why she chooses to work with clients who align with her values. Whether you are an aspiring artist, a creative entrepreneur, or a music lover, this conversation offers a masterclass in professional composure, breaking industry molds, and the art of the "personal brand." Topics discussed in this episode: The essential role of a modern publicist. Navigating the PR landscape in 2026. Staying authentic and the criteria for choosing clients. Jackie's experience as a Hispanic woman breaking barriers in the industry. Insights from her best-selling book, The PR Playbook. Managing high-pressure environments like Americanafest and the CMAs. Connect with Jackie: Website: marushkamedia.com Book: The PR Playbook: A Comprehensive Guide to Personal Branding & Public Relations ___ Support the show: DoorDash: When life happens, get a little order delivered with DoorDash. Visit ⁠https://doordash.com⁠ today Learn more about your ad choices. Visit megaphone.fm/adchoices